High traffic, No sales

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Topic summary

A store owner is seeking feedback on their e-commerce website, which receives traffic but generates no sales. They want to understand issues with navigation, trustworthiness, and design to shift from pop-up shops to online sales.

Key feedback provided:

  • Homepage displays too much text instead of prominently featuring products, reviews, and promotional offers
  • Product images are inconsistently sized, creating an untidy collection page layout
  • Missing favicon reduces brand trust and makes the site harder to locate in browser tabs
  • Hero banner lacks a clear call-to-action button (e.g., “Shop Now”)
  • Homepage needs additional sections like testimonials, blog, newsletter signup, or about us content
  • Mobile layout has alignment issues with images not centered properly

Current status: The owner has implemented most suggestions except adding new homepage sections, which requires developing additional content. Some initial feedback led to minor disagreement about whether products were properly displayed.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
1

iamprettyyanii (this is the site name just add .com)

I’m looking for someone to give me honest feedback to help me make the appropriate changes. Please let me know if my website is hard to navigate, if it looks trustworthy, if the website design stands out, etc.

Please provide enough feedback to help me determine how to resolve this issue. I used to attend Pop-Up Shops but I want to rely on my website.

3 Likes
2

Hi @prettyyanii

I have a few feedbacks for your store:

  1. The main products are not clearly displayed on the homepage. Instead, there’s a lot of text, which makes it harder for customers to find what they’re looking for. Display key products on the homepage, along with customer reviews, free gift programs, and sales offers to encourage customers to make a purchase.
  2. The layout of the collection page looks pretty untidy. The images should have the same size to align properly.

DaisyVo_0-1736072140687.png
DaisyVo_0-1736072140687.png1633×774 223 KB

  1. Collections should be displayed here so customers can easily see and click on them

DaisyVo_1-1736072168694.png
DaisyVo_1-1736072168694.png1882×652 209 KB

I hope this helps

Best,

Daisy

1 Like
3

  1. They are displayed on the page and have action buttons. I’m not sure if you see them or not .

  2. I’ll work on resizing the pictures .

  3. that is the collection being shown there . If you actually looked at my products in detail you would’ve seen that.

4

How do I get rid of the coding you sent me?

5

Hi @prettyyanii ,

I’m Kate from PageFly – Shopify Landing Page Builder App. Based on my observations, there are a couple of opportunities to increase the traffic and sales for your store.

1. Add a favicon to your website

Adding a favicon on your homepage will help assist your visitors in locating your web page effortlessly and establish trust in your brand.

Screenshot 2025-01-06 at 07.53.10.png

2. Add CTA button in the hero banner

Your hero banner is visually engaging, but it doesn’t clearly tell customers what to do. To improve this, add a strong and attention-grabbing call to action (CTA) button, such as ‘Shop Now’ or ‘Discover Collections.’ Position this button prominently in the center and use a contrasting color to make it stand out. You could also add a hover effect to the button for a more interactive experience on desktop devices.

Screenshot 2025-01-06 at 07.55.31.png
Screenshot 2025-01-06 at 07.55.31.png2866×1354 567 KB

3. Align all products image in the product list

Aligning product images in a list is essential for a visually appealing and user-friendly online store. By aligning images horizontally, vertically, or centering them, you can create a clean, professional, and effective product display.

PageFlyKate_0-1736124979058.png
PageFlyKate_0-1736124979058.png2498×1178 374 KB

4. Add more sections in your home pages

Consider adding more content in your homepage such as blog section, newsletter, about us section or testimonial section, etc to make your homepage more informative and attractive.

5. Align image on mobile

This section on mobile is currently unbalanced. Both the heading and paragraph are centered, but the image is aligned to the left. Consider centering the image to make this section look more balanced and professional

Screenshot 2025-01-06 at 08.02.50.png
Screenshot 2025-01-06 at 08.02.50.png220×430 85.7 KB

That’s all of my feedback. Hope it helps to improve your store performance.

Cheers,

Kate | PageFly team

1 Like
6

THANK YOU so much for the clear precise directions! I’ve implicated everything you’ve said so far except number 4. I have to decide what I want to add and come up with the content.