High traffic, No sales

Topic summary

A store owner is seeking feedback on their e-commerce website, which receives traffic but generates no sales. They want to understand issues with navigation, trustworthiness, and design to shift from pop-up shops to online sales.

Key feedback provided:

  • Homepage displays too much text instead of prominently featuring products, reviews, and promotional offers
  • Product images are inconsistently sized, creating an untidy collection page layout
  • Missing favicon reduces brand trust and makes the site harder to locate in browser tabs
  • Hero banner lacks a clear call-to-action button (e.g., “Shop Now”)
  • Homepage needs additional sections like testimonials, blog, newsletter signup, or about us content
  • Mobile layout has alignment issues with images not centered properly

Current status: The owner has implemented most suggestions except adding new homepage sections, which requires developing additional content. Some initial feedback led to minor disagreement about whether products were properly displayed.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.

Hi @prettyyanii ,

I’m Kate from PageFly – Shopify Landing Page Builder App. Based on my observations, there are a couple of opportunities to increase the traffic and sales for your store.

1. Add a favicon to your website

Adding a favicon on your homepage will help assist your visitors in locating your web page effortlessly and establish trust in your brand.

Screenshot 2025-01-06 at 07.53.10.png

2. Add CTA button in the hero banner

Your hero banner is visually engaging, but it doesn’t clearly tell customers what to do. To improve this, add a strong and attention-grabbing call to action (CTA) button, such as ‘Shop Now’ or ‘Discover Collections.’ Position this button prominently in the center and use a contrasting color to make it stand out. You could also add a hover effect to the button for a more interactive experience on desktop devices.

3. Align all products image in the product list

Aligning product images in a list is essential for a visually appealing and user-friendly online store. By aligning images horizontally, vertically, or centering them, you can create a clean, professional, and effective product display.

4. Add more sections in your home pages

Consider adding more content in your homepage such as blog section, newsletter, about us section or testimonial section, etc to make your homepage more informative and attractive.

5. Align image on mobile

This section on mobile is currently unbalanced. Both the heading and paragraph are centered, but the image is aligned to the left. Consider centering the image to make this section look more balanced and professional

That’s all of my feedback. Hope it helps to improve your store performance.

Cheers,

Kate | PageFly team

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