Honest feedback on my store?

Store Feedback
1

Been scrolling through the posts here and implemented a few things such as banners and payment badges to try and build trust. But just a quick overview since every store is different. I migrated from etsy like a lot of others. Had some success but wanted more control and better functionality to scale and try new things. It’s been 2 months and I’ve had 1600 sessions with about 15 add to carts and about 6 reach checkout. Unfortunately no sales.

I’ve used a mixture of google ads/merchant, as well as tiktok, facebook, and a few pinterest ads. I was able to export almost all of my reviews from etsy but none of the pictures from customers would export so I’m not sure what to do about that.

I make everything by hand and I’m proud that I can say that in what seems like a sea of drop shippers. I’d just love some feedback because at this point I’m out of ideas. Any constructive criticism is welcomed and appreciated!

2

Hi @Jsdillon32

I hope you did scroll through ‘no sales’ and ‘feedback’ posts because some things repeat a lot that your store lacks. I mean, you have a nice store, a bit basic, but solid work setting all that up. But it lacks a bit of story, credibility, and trust signals.

First, the story, I checked your about us, and while it is written in natural language, which is a plus from all AI-generated “our mission, vision, and those buzzwords”. It still is short, and maybe think about putting the face outside. And that section could go to the homepage too. Also, you could show 4-5 steps of how your products are made, and have a human on it, so customers could connect a bit.

Next, you have some reviews, but they need to be more emphasized. That carousel is a bit fast, and the text could be larger. Again, if you had a few customer images with your items, it would be better, and a video would be ideal. On the homepage and product page, you could add a section with icons that say about quality, durability, material, and made in the USA.

Your contact information could be a bit better, if you can add adrress and also change the email from Gmail one to a domain email, looks more professional.
Form other things, on the homepage banner or just below it you should add some catchy text that explains your business in a few words and a button to check all products. Those 3 categories are good, just add some more padding on buttons, looks a bit off. FAQ is good but it is wide and the answer in the middle is a bit off, as the title is aligned to the left, looks strange and has a bit small text. For me collection page a bit big banner and it pushes the products way down. The product page needs more sections, similar like on homepage, you can add a icon/text section.

Check this topic and site, in a different niche, you see what good things they did on all pages.

One last thing, where is a plate with Nuce cola girl? :slight_smile: I see it in the hero banner and on the collection banner on the homepage, but not in products. Plus do you have the rights to use some of those images?

Good luck and hope your store will grow and you have nice sales. It is fresh to see a store that do not dropship.

3

Prices are way too high. 14 bucks for a bookmark is crazy. On top of that, everything in your site is “on sale”. Probably not a good idea since there’s no “Sitewide Sale” indicators anywhere. Sales aren’t endless. Otherwise it’s not a sale, and you just need to lower the original price. Don’t lie. Just be real.

There’s quite a few things wrong with your trust signals. No address, except for a place merchants look, and that address is Postal Connections, which funny enough also does printing. So no storefront, no phone number, and you’re really trying to hide your real address.

You pride yourself that everything is made by you. But where is the evidence of that? Pictures, videos, blogs, timelines, how it started vs how its going, these are what instill trust. Anyone can claim “hand made” blah blah blah. You can buy those bookmarks for 5 cents each. And you ought to know most bookmarks are 5 bucks or less. So it goes back to where’s the evidence… where are the social links? You advertise on Facebook but don’t have a Facebook page?

Overall, I think you have a lot of work to do in the Trust Department.

4

Hi @Jsdillon32 ,
Your store looks great and your products are unique, but a few simple changes can help improve conversions.

1. Homepage clarity
Right now the big banners and artwork make it hard for new visitors to quickly understand what you sell. Add a short line like “Handmade metal bookmarks & license plates” near the top to make it clearer.

2. Add customer photo reviews
Your written reviews help, but without customer photos you lose a lot of trust. Try reaching out to past Etsy buyers for photos or use an app that encourages photo uploads.

3. Pricing + discounts
Some discounts look too small (like $16 → $14). Better to remove or use a consistent percentage discount.

4. Ads
You might be spreading your ad budget across too many platforms. Try focusing on one (TikTok or Facebook) and target horror fans, comic fans, etc.

You’re very close - your artwork and branding are strong. A few small clarity and trust improvements should help your conversions a lot.

5

Hi @Jsdillon32! Great job getting your store up and running and making everything by hand, that’s a strong differentiator right away. Here are a few thoughts:

Trust & proof: You’ve added banners and payment badges — good move. To build further trust, try to get customer photos. Since your Etsy reviews exported without pictures, you could send an email to past buyers with a small incentive (discount code or free gift) asking for their photo and review. Real user images go a long way.

Checkout friction: Only 6 reached checkout — check what happens between “checkout reached” and “purchase completed.” Are shipping costs being revealed late? Are payment options limited? Is the shipping time clear? Hand-made products often carry higher perceived risk; transparency on shipping time and returns helps.

Messaging your uniqueness: You hand-make everything — that’s gold. Emphasize that on product pages (“Each item hand-crafted in our studio,” “Limited quantity,” etc.). Make the premium feel justified: higher price equals craft, quality, uniqueness.

Traffic vs targeting: You’re running ads everywhere (Google, TikTok, Facebook, Pinterest) — fantastic for growth, but make sure your targeting aligns with people who value handmade items, not just mass buyers. Segment ads: one for craft enthusiasts, one for gift buyers, one for home décor lovers. Adjust messaging per audience.

Hope that helps! :blush:

6

Hey, I had a look at your store. Your craftsmanship comes through really well, so the main issue isn’t product quality at all. What’s holding conversions back is mostly the “on-site flow” and how value is presented.

A few quick things you could focus on:

• Your product pages feel a bit “one-item-at-a-time”, so shoppers don’t get guided toward a purchase. Hand-made products actually convert better when you show them as part of a set or bundle because it frames the value more clearly.

• The reviews you brought over are good, but without photo reviews, the social proof feels weaker. Maybe highlight your process or behind-the-scenes shots to compensate.

• Make your shipping and processing time info much more visible, customers hesitate a lot on that part for handmade items.

• Try to simplify the path from product page to checkout; right now the journey feels a bit long.

Your traffic and add-to-cart numbers show people are interested, they just need a stronger nudge. Bundles or small value-boost offers can help a lot with that. If you want, I can take a closer look and talk through what setup fits your catalog.

7

Hi there @Jsdillon32 first things first, your store is pretty impressive I must say and the fact you make everything yourself is also noteworthy. The few additions I’d make to your store if I were in your shoes would be

  • Add a video to the product gallery. This would make the store look much better and more convincing for customers.
  • Add categories like best sellers and trending products to your homepage to make navigation much easier.
8

Hey @Jsdillon32,

Imagine how much of a difference it could make if customers could see your products in their own spaces before they buy. It would help them better understand the design and size, and make it easier for them to say yes to your products.

Your products are pretty simple to model, so adding this kind of augmented reality or 3D element to your product pages shouldn’t cost much. A more personalized and interactive shopping experience can make your store feel more modern and show that you really care about giving customers the best experience possible.

These tools are designed not only to showcase your products better but also to build trust. If customers can see an item in their space first and know exactly how it will look, they’re more likely to click buy faster.

Definitely keep building your social media presence. Maybe even show how you package orders or talk more about your products. Personalization really matters.

It’s awesome that your products are handmade!

Wishing you luck.

9

Hi @Jsdillon32

Your handcrafting positioning is strong but your store needs a clearer value up front. Feature process photos to supplement absent review images and build trust. Edit product descriptions and navigation to make it easier for first time visitors to find what they need. Hone your ad targeting to your ideal customer, so the traffic you get is the most relevant.This leads to better conversions.