Honest opinions on my Shopify store?

Hi guys, I’ve been working on my store, https://decentpaper.com , and I really want to make some smart moves this year to improve it compared to how it used to look.

I’m still kind of a beginner at this and I’d love to get some outside views on what you guys think I should change or improve for 2026. Your views are really important to me since I’m trying to figure out what’s working and what isn’t. Any suggestions at all would be a huge help, just let me know what you think!

Here are some fixing that will give you a solid boost in performance and SEO.

  • Add alt text to missing images (important for SEO + accessibility)
  • Avoid lazy loading above-the-fold images (like banners/LCP images)
  • Add loading="lazy" for images below the fold
  • Define image width/height to prevent layout shifts

Hi @decentpaperstore

For 2026 the one thing that will make the biggest difference to any Shopify store is how well you handle customers once they’re already on your site. Driving traffic is hard but converting the traffic you already have is where the real wins are, and right now there’s a pretty clear gap there.

The cart redirect is the first thing to tackle. When someone clicks add to cart and gets taken to a completely separate page it breaks the whole browsing experience. Stationery and paper product buyers tend to browse and buy in multiples, someone looking for a register might also need notebooks or a planner, and the moment you pull them away from the store that behaviour stops. A slider cart keeps them right where they are and keeps that discovery mindset alive.

With the kind of catalogue you have, registers, journals, spirals, notebooks, voucher books, scrapbooks, there are so many natural combinations that pair well together. That’s a genuine advantage you’re not using.

Get cross-sell suggestions inside the slider cart so someone buying a hard cover register sees a matching diary or a file right there without having to go looking. Pair that with a free shipping progress bar and you’ll naturally start seeing people add one or two extra items per order.

One personal observation, your product naming could use some work. Decent Yoyo Pouches No.81, No.82, No.83 tells a customer almost nothing about what makes each one different. If you can add a short descriptive line to each product that explains the size, use case or what makes it worth choosing over the others, that alone will reduce the hesitation people have before buying.

Don’t install separate apps for each cart feature though, it adds load time and cost that adds up fast. Something like iCart handles the slider cart, progress bar and in-cart suggestions all together in one place.

Hi @decentpaperstore

Homepage & UI Feedback

  • Hero section not properly optimized (heading not clear & CTA weak)
  • Too many products on homepage looks cluttered, reduce sections
  • Product images load slow / some placeholders visible fix loading issue
  • Layout feels repetitive (same grid everywhere)
  • Add a FAQ section on the homepage for better SEO and user clarity

SEO Issues

  • H1 is not properly optimized (should be keyword-focused)
  • Multiple unnecessary H3 headings (overuse)
  • Heading hierarchy is not structured properly (H1 → H2 → H3 broken)
  • Duplicate headings (Categories, Quick Links, etc.)
  • H5 used incorrectly (avoid skipping hierarchy)

Fix:

  • Use only 1 H1
  • Proper structure:
    • H1 Main title
    • H2 Sections (Best Sellers, Categories)
    • H3 Sub-sections

Products Section

  • Missing badges (Best Seller, New, etc.)
  • Missing clear differentiation between products
  • Too many similar items confusing for users

Trust & Conversion

  • No strong trust signals (reviews visibility low)
  • Add:
    • Ratings on product cards
    • Shipping info
    • Return policy

Best regards,
Devcoder :laptop:

Hi , @decentpaperstore
I had a look at your store along with the PageSpeed report https://pagespeed.web.dev/analysis/https-decentpaper-com/3bre3lqw92?form_factor=mobile , and you’re on the right track - a few focused adjustments can make a noticeable difference going into 2026.

  1. Images (biggest impact)
    Large banners and product images slow down mobile the most. Compress them and use WebP

  2. Apps & scripts
    Even a few apps can add heavy JavaScript, which slows mobile devices more due to lower processing power. Remove anything you’re not actively using.

  3. Above-the-fold content
    Your first section (hero/banner) should load fast ,avoid sliders or heavy elements there.

  4. Product pages

Make sure there’s a clear and visible Add to Cart button on product pages.

Highlight key benefits and keep shipping/returns info nearby.

These changes usually help improve both performance and conversions without needing major redesigns

Once you’ve handled the basics like images and scripts, you can consider optimization apps in the Shopify App Store like Website Speedy.

Disclaimer: We are the developers of the Website Speedy.