Hi. I have this shop for few months, but I struggle with sales, even if in search console overall position is under 10. can you help me with an oppinion on what is good and what needs improvements? My website is amvisionro.com
Hello @AMVisionRO,
You have amazing products, but I feel like the overall theme of your website doesn’t quite match the type of products you’re selling. The bright blue text color, for example, feels a bit out of place and distracts from the elegant feel your products have.
We are all very visual, especially online, and presentation plays a huge role in how customers perceive a brand.
I’m not a color or design expert, but the current theme feels a little too dark for your product style. Try experimenting with different colors, themes, and fonts until you find a combination that speaks luxury, because that’s exactly what your products communicate. They look super fancy, and your website should reflect that same high-end experience.
I hope this helps! Wishing you luck!
Hi @AMVisionRO 
You have a great product line with premium and well-made pieces. But the website’s visual setup currently hides that value a bit. A few things you might refine:
1. Colour palette & transparency
The theme uses bright blue text, a lot of transparency overlays, and high-contrast colours that don’t align with the elegant feel of your apparel.
→ You can preview color palette ideas here or here to find a tone that fits your brand better.
2. Menu/navigation
Too many menu items (collections, categories, sub-categories) can overwhelm visitors, especially on mobile.
→ Simplify your main menu to 4–5 core items (e.g., Women, Men, New In, About, Contact) and use filters or sub-menus for the rest.
3. Brand story & clarity
Your current story (“produse creative, unice…”) is strong but buried.
→ Add a short tagline on the homepage like “Boutique Romanian design for creative men and women.” Keep that message consistent across product pages.
4. Product images & dimensions
Image size and framing vary between products, which weakens the premium feel.
→ Standardize dimensions (1:1 or 2:3), use neutral backgrounds, and include at least one full-model and one fabric-detail shot.
5. Footer
The footer lacks a clear address, contact info, and trust details.
→ Add your location, email, return/shipping links, secure payment badges, and social links to build customer confidence.
6. Mobile / site performance
Large images and complex visuals might slow loading.
→ Test with Google PageSpeed Insights, compress images, and make sure navigation feels smooth on smaller screens.
Hope this helps! Feel free to share more details if you’d like deeper feedback on specific pages.
Hi @AMVisionRO
Your store design is indeed very great and attractive. But I also find out some elements need to be improved in a better. You can see them in detail below:
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No store favicon on the website. It refers to favicon icon and store logo awareness aspects. It is better to add one based on the settings from Shopify customization page. After adding, it can display in a better way when comparing with other search results on Google and definitely helps your store conversions in some ways.
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No H1 tag on some product pages. H1 tag refers to heading1 content on a page and if without H1 tag, search engines like Google will fail to index your page main title and get the content meaning correctly. You can make this product page here as a reference, as it is lack of H1 tag after my checking.
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Site name displays differently in search results. You may put some efforts on the site name optimization, I believe, but the result is not updating in time. You can wait for some time until all search results contain the same site name, or go to consoles and let Google index your store again after updating your store structure data settings. A kind reminder here~
Overall, your store is under good status and please keep up optimizing page contents as well as do SEO continually. I can feel that you will get higher conversions and better traffic in the future.
Hi @AMVisionRO
Your site is professional and cleanly organized, but the value proposition could be more clear above the fold—tell visitors what makes your products special in one line. Richer product pages with visuals and social proof such as reviews or photos from use cases would help. In addition, make navigation simpler and test for faster page loading to lower the bounce rate.
Hey @AMVisionRO,
Where I see the biggest gap is the conversion experience once someone adds a product to cart. You have a slider cart, which is a great start, but it’s not actively helping shoppers continue their journey. When someone adds an item, that moment is your best opportunity to suggest complementary products, and your product line actually lends itself well to that. Think about what naturally goes together and surface those items right in the cart so people don’t need to go exploring on their own.
You can also make the cart feel more rewarding by adding a motivation element, for example, a small “€X away from free shipping or a discount” progress bar works surprisingly well for nudging customers to add one more item. Bundling is another strong tactic; if someone is already interested in one product, showing a two-or-three-item set at a small discount not only boosts order value but also makes the decision easier because you’re packaging value for them.
And one thing I always tell merchants, don’t spread this across multiple little apps. Besides the cost, too many separate widgets start to slow the store down and create friction. One reliable tool like iCart that handles upsells, bundles, and a progress bar keeps things cleaner and performs better long-term.
Finally, even though you’re getting good search positioning, your product pages could carry a bit more “why buy this” depth. Think benefits, use-case reinforcement, and small trust cues visible near the add-to-cart. SEO brings traffic, but persuasion and clarity convert it.
You’re not far off, it’s mostly tightening the journey from “interested” to “convinced.” Small changes here can make a noticeable difference. Keep refining piece by piece, because the foundation you already have is solid.
Hey @AMVisionRO
I’m Sophia from Tapita AI SEO & Speed optimizer.
Ranking under position 10 means your SEO works! But ranking ≠sales. You have a conversion problem.
Why You’re Not Converting:
- Site speed - This is the #1 conversion killer. Even with good rankings, slow load times make visitors bounce.
- Trust signals - Missing reviews, weak about page, or unclear contact info? People won’t buy without trust.
- Product presentation - Poor photos or weak descriptions won’t close sales even with traffic.
- Mobile experience - Most traffic is mobile. If it’s broken or slow, you’re losing 60-70% of potential buyers.
What to Do:
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Check your site speed & improve it (our Tapita’s one click speed optimization feature can help with this)
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Add customer reviews and trust badges immediately
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Improve product photos and descriptions
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Test checkout on mobile
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Check Analytics - what’s your bounce rate?
High bounce rate = visitors leave immediately, which points to speed and UX issues.