A store owner seeks feedback on their newly redesigned Shopify theme and requests optimization advice for improving sales.
Key Recommendations from Reviewers:
Add a favicon to increase brand recognition and help customers easily identify the store in browser tabs
Implement sticky header navigation so customers can access categories while scrolling down the page
Enhance CTA (Call-to-Action) buttons by ensuring consistent styling across all buttons and adding hover effects to make them more clickable and engaging
Display product reviews/testimonials using third-party apps to import reviews, as social proof plays a crucial role in online purchasing decisions and builds customer trust
Create an FAQ page to help customers quickly find answers to common questions, which may encourage purchases by addressing concerns upfront
Add testimonials section to the homepage to make the site more engaging and inviting for visitors
Reviewers note these improvements should be implemented before running ads to ensure the site is properly optimized. The discussion remains open for the store owner’s response and potential implementation.
Hey, we recently changed our store theme and would like to know if it looks appealing to customers! If you guys would also have any advice for our website to make it optimal for sales, we would greatly appreciate it!
Store link: https://vigiloaccessories.com/
Hello @Vigilo ,
We had a look at your site and saw your amazing products. Here is only a few things we notice you can take to make your site even better.
1. Favicon:
Consider to add a favicon to your site so that people easily recognize your site and increase your brand awareness.
You can find the instruction here
2. Sticky header:
Make your header sticky when people scroll down to allow your customers access to any categories that they want while scrolling.
3. Highlight your CTA buttons:
It’s great to see you add your CTA buttons, but it’d be much better if you can add some hover effect to make it looks clickable clearer. This may inspire people to click and scroll more.
Make sure your CTA buttons all in the same style
4. Testimonials:
Reviews play a crucial role when it comes to shopping online, people tend to make purchases for the store that has many reviews, even the bad or good ones. You can use a third- party app to import the reviews and ask customers to leave a review.
Hope these suggestions can help.
Regards,
Ali Reviews team.
Hello @Vigilo
I’ve gone deeply through your store and it looks so impressive i must say but while going through it, i discovered some things which i guess you don’t notice:
1- No Products Review; You can import products review to gain customers trust
2- No Favicon : Having a favicon for your store will make your store unique and help customers easily recognize it. You can search for Adding a favicon to your store on the Help Center of Shopify to know how to add it.
3- FAQ page : They are a great way for customers to get quick answers to their questions, and may help to encourage them to purchase your products as they will have more confidence in your store after having their concerns addressed.
4- I think it’s a great idea to add a testimonials section to your homepage. This will make the site more engaging and inviting for your visitors.
All these need to be done before you start running ads, which will now be the final work to properly.
I hope the above is useful to you.
Best regards,
GemPages Support Team
