How are you connecting your ad platform data with Shopify analytics?

Hi Everyone,

I’m new to the Shopify Community forums but not new to Shopify. One of the biggest challenges I kept running into as a data analyst working with e-commerce brands was the disconnect between Shopify sales data and advertising performance across Google Ads, Meta, and TikTok.

Shopify tells you what sold. Ad platforms tell you what you spent. But getting a unified view — which campaigns are actually driving profitable sales, where you’re wasting spend, which channels deserve more budget — usually meant hours in spreadsheets or expensive enterprise tools.

I ended up building a solution for this: https://apps.shopify.com/insight-iq. It connects your Shopify store with your ad accounts and uses AI to analyze everything together — then gives you specific, actionable recommendations (not just dashboards).

For example, it might tell you: “Your Google Brand Keywords campaign is generating 8.3x ROAS while your Meta prospecting campaign dropped 23% this week — here’s what to adjust.”

I’m looking for 10 Shopify merchants to try it free for 30 days — no credit card needed. In return, I’d love honest feedback and a review on the App Store.

If you’re running ads alongside your Shopify store and want to see what AI-powered cross-channel analytics looks like, install it here: https://apps.shopify.com/insight-iq

Happy to answer any questions about how the analytics work under the hood — this is my world (10+ years in data science).

Abhishek Dayal

Founder, InsightIQ