How can a new Shopify store improve SEO on a budget to increase traffic and rank higher on Google?

SEO

Topic summary

New Shopify owner seeks low‑budget SEO steps for a fashion/garments store; early feedback flags missing basics (H1/H2 headings and image alt text) with screenshots illustrating issues. A second newbie asks where to find H1/H2; a sample screenshot is provided.

Key recommended actions:

  • Start with an SEO audit (Shopify SEO audit tools/Ahrefs) to surface errors before changes.
  • On‑page essentials: target a primary high‑volume keyword per page; add H1/H2 (page headings) and alt text (image descriptions); write unique meta titles/descriptions; use product keywords in titles/descriptions and add an FAQs section.
  • Technical fixes: resolve duplicate content using canonical tags (mark the preferred URL), fix 404s/redirect loops, add an HTML sitemap.
  • Performance/mobile: compress images, improve page speed, test mobile friendliness (Google PageSpeed Insights/Mobile‑Friendly Test).
  • Content and links: publish informative, buying‑intent blog posts with internal links; pursue quality backlinks and broken‑link opportunities; build an email list via popups.
  • Prioritize top ~25 products/collections first.

Tools/apps mentioned: Google Keyword Planner, GA, Ahrefs, SEMrush; Shopify apps like SEOAnt, Avada, Booster SEO, TinyIMG (SEOAnt promotes features such as AMP, keyword monitor, AI content, backlink exchange, and a 30% discount).

Outcome: No final resolution; OP thanked contributors. Discussion remains open.

Summarized with AI on December 13. AI used: gpt-5.
30

Hi, @sofa-bed-futon

Leveraging data and insights to make informed decisions for your online presence is crucial. While exploring solutions, you might find tools like Koala Inspector beneficial. It offers a range of features, including the ability to analyze shop traffic. By utilizing this feature, you can gain valuable insights into competitor website traffic, SEO keywords, and traffic sources driving visitors to their pages. Applying these insights to your Shopify store can empower you to make informed SEO decisions.
Best of luck with your website’s SEO journey!