How can beginners promote their online business effectively?

Hi everyone, I am thinking about starting a Shopify business on the side and I was just wondering if there were any resources for beginners like me? I have a lot of IT experience but I was hoping for some insights on other difficulties that I may face. I’m particularly unsure about promotion, and discoverability. Does Shopify have any native features I could use to get the word out?

Thanks in Advance!

Hi @Ebnap

Thank you for reaching out here.

You could refer to this help doc and blogs here to learn more about marking and promotions.

If you find this answer is helpful, please mark it as a solution.

Best regards.

Hi, @Ebnap .

Thank you for reaching out. I’m excited to hear you are interested in starting a Shopify business! I would love to provide you with some really great and helpful resources to ensure you have a great onboarding experience should you choose to join Shopify.

We have a great resource called Shopify Learn, which offers Shopify merchants access to 100’s of free courses. Many courses on the essentials to start your business, learning to market and sell your product, store design, finances, and all things to help create and grow your business.

Shopify partners with many third-party apps such as Facebook, Pinterest, Instagram, and Google that allow you to sell your products on these platforms and get your product into the view of your target audience. We also have many apps that you can install to help with marketing, sales, discounts, shipping, fulfillment, conversion, merchandising, etc. By using Shopify, you have access to all of these third-party apps.

Please let me know if you have any other questions or specific promotion or discoverability information you would like me to provide you with! I would love to learn more about the business you hope to start and what type of products you plan to sell.

Talk soon,