How can I alter the default blog URL structure?

Shopify Discussion

Topic summary

Core Issue:
Merchants want to remove or modify the ‘/blogs/’ segment from Shopify’s default blog URL structure (e.g., changing domain.com/blogs/category/post to domain.com/category/post).

Shopify’s Position:

  • The ‘/blogs/’ path is hardcoded into Shopify’s core architecture and cannot be removed or edited
  • Only the portions after ‘/blogs/’ (category names and post titles) can be customized
  • Multiple Shopify support representatives confirmed this limitation and offered to submit feature requests to the development team

Workarounds Suggested:

  • Host blogs on third-party platforms like WordPress for full URL control
  • Use URL redirects (e.g., redirect domain.com/blog to domain.com/blogs/blog) to create cleaner-looking links

Key Concerns Raised:

  • One merchant claimed Google stopped crawling pages with ‘blog’ in the URL (though this claim is unverified)
  • Multiple users cite SEO disadvantages with the current structure
  • Frustration expressed over the lack of progress after 4+ years of requests

Status:
Remains unresolved with no timeline provided for potential changes. Merchants are directed to monitor Shopify’s changelog for future updates.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
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Hi Ava,

Can you tell me why my Blog page URL is appearing like http://www.xyz.com/blogs/blogs

Wherein it should appear as https://www.xyz.com/blog

And when I click on blog post it should be like https://www.xyz.com/blogs/skincare-tips

Can you help me fix this