How can I alter the default blog URL structure?

Shopify Discussion

Topic summary

Core Issue:
Merchants want to remove or modify the ‘/blogs/’ segment from Shopify’s default blog URL structure (e.g., changing domain.com/blogs/category/post to domain.com/category/post).

Shopify’s Position:

  • The ‘/blogs/’ path is hardcoded into Shopify’s core architecture and cannot be removed or edited
  • Only the portions after ‘/blogs/’ (category names and post titles) can be customized
  • Multiple Shopify support representatives confirmed this limitation and offered to submit feature requests to the development team

Workarounds Suggested:

  • Host blogs on third-party platforms like WordPress for full URL control
  • Use URL redirects (e.g., redirect domain.com/blog to domain.com/blogs/blog) to create cleaner-looking links

Key Concerns Raised:

  • One merchant claimed Google stopped crawling pages with ‘blog’ in the URL (though this claim is unverified)
  • Multiple users cite SEO disadvantages with the current structure
  • Frustration expressed over the lack of progress after 4+ years of requests

Status:
Remains unresolved with no timeline provided for potential changes. Merchants are directed to monitor Shopify’s changelog for future updates.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
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Hi, Ava —

You mentioned that it was possible to change the “category-name/title” part of a URL, and I am able to see and change the title part. I would like to totally eliminate the category name, as it makes the URL look less professional. Is that possible? If not, I hope you can ask the developers to enable that option. It’s on every other blogging software I’ve used (which makes me assume it’s not all that difficult), and it makes for much cleaner URLs. Thank you!

Janice