Yes bro. Your current process is not completely wrong, I’d just add a few steps so you don’t spend money testing products that look viral but aren’t actually good opportunities for your market.
I would think about product validation in this order:
1. Find potential products
Look at TikTok/Instagram/Facebook, Meta Ad Library, Amazon best sellers, Google Trends, competitor stores, etc. Don’t look only for products that are viral. Look for products that solve a clear problem or create a strong desire.
2. Check the Indian market
Search Amazon India, Flipkart, Instagram, Google, etc. Check:
- Are people already buying it?
- What are competitors charging?
- What complaints do customers have?
- Is there room to differentiate?
And I wouldn’t automatically reject a product just because it’s available in India. Competition can actually be evidence that there is demand. The question is whether you have a reason to sell it differently/better.
3. Check the economics BEFORE running ads
Calculate:
Selling price − product cost − shipping − packaging − payment/COD costs − expected RTO/returns − ad cost = potential profit.
If the numbers don’t work on paper, don’t waste money testing it.
4. Check demand
Now use your Facebook/Instagram ads to see whether real people are interested enough to click, visit the product page and place orders.
Don’t judge the product only by likes or cheap clicks. You’re looking for buyer behaviour.
5. Test fulfillment
This is especially important in India because of COD. Once you start getting real orders, measure:
- confirmation rate
- delivered rate
- RTO rate
- actual cost per delivered order
- profit per delivered order
6. Then decide inventory
Only after you have enough information about demand + delivery economics should you increase inventory.
Free resources you should start with
Meta Ad Library: see what businesses are currently advertising.
Google Trends: check whether interest is growing, declining, seasonal, or just a temporary spike.
Amazon/Flipkart: understand existing demand, pricing and customer complaints.
TikTok/Instagram/YouTube: useful for discovering products, but don’t confuse virality with validation.
Reddit/Quora: useful for finding people’s actual problems and complaints.
And one important mindset change:
Don’t ask “Is this product viral?”
Ask:
“Is there a painful problem/desire, are people willing to pay for a solution, can I acquire them profitably, and can I deliver it profitably in India?”
That’s much closer to actual product validation.
You don’t need another course to understand that framework. Start testing small, record your numbers, and let your own data teach you what works.