How can I avoid duplicate page issues affecting my SEO rankings?

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Topic summary

Main issue: The “Hypnobirthing Candle” collection ranks around position 10, but Google is indexing a filtered URL (/collections/hypnobirthing-candle/pastel-candles) instead of the main collection page, resulting in duplicate content and a “Tagged ‘pastel candles’” label in SERP (search engine results page).

Diagnosis: A store “filter” (facet) creates separate URLs for each selected filter (e.g., “…/pastel-candles”), effectively generating individual pages with duplicated content. Google crawls and indexes these filter-derived pages, which explains the tagged term appearing in SERP.

Why Google prefers the filtered URL: The responder attributes it to the URL itself—Google is choosing the specific filtered path over the base collection URL, though no deeper technical rationale is provided.

Assets mentioned: Screenshots illustrate the SERP snippet and the filter list behavior but are not essential to understand the issue.

Status/Outcome: Explanation provided; no concrete remediation steps or decisions were discussed. Open issue with unresolved actions (e.g., handling filter-generated pages).

Summarized with AI on February 15. AI used: gpt-5.
1

Hi All,

I am ranking in 10th position for the term “Hypnobirthing Candle”.

I have a Hypnobirthing Candle landing page (https://aysiya.com/collections/hypnobirthing-candle, however, Google is picking up this page > https://aysiya.com/collections/hypnobirthing-candle/pastel-candles. The content on the page is an entire duplicate of the Hypnobirthing Candle page.

The organic text ad looks like this:

Aysiya_0-1655582069765.png
Aysiya_0-1655582069765.png721×134 9.34 KB

I’m not sure where or how I have Tagged “pastel candles” . Or, how, or why, it would be creating duplicate pages on the site.

Any help on this would be most appreciated!

Many thanks,

Lauren

2

Hello @Aysiya ,

Tagged “pastel candles” in SERP is coming due to this page: https://aysiya.com/collections/hypnobirthing-candle/pastel-candles.

Now, this page is coming because of “filter” variable which you are using.

hassan1203_0-1655591037484.png
hassan1203_0-1655591037484.png1461×850 144 KB

Now, if you see this page, after clicking on anyone in the filter list, your store is creating a separate page for it. This is the reason, why Google is showing Tagged term in SERP.

Now, why Google is picking this URL https://aysiya.com/collections/hypnobirthing-candle/pastel-candles over this: https://aysiya.com/collections/hypnobirthing-candle just because of the URL.