A Shopify store owner reports declining Google PageSpeed Insights scores, dropping from near-perfect metrics (98, 100, 100, 100) to current scores of 91, 96, 75, and 100 across performance, accessibility, best practices, and SEO. They seek advice to restore all scores above 90.
Recommended optimization strategies include:
Multiple respondents emphasize that some optimizations require technical expertise and recommend professional developer assistance if needed. The discussion remains open with no reported resolution yet.
Hello!
I am trying to increase my pagespeed insights to have all 90+ performance scores and I am stuck with some bad scores. My performance, accessibility, best practices, and SEO used to be: 98, 100, 100, 100 respectively. Now I am sitting at 91, 96, 75, and 100. I would love some help with increasing these scores.
Here is the analysis:
https://pagespeed.web.dev/analysis/https-ozarkoutdoorshop-com/ws8p70bevb?form_factor=desktop
Thank you 
Hello @OzarkOutdoor ,
I am Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.
Improving the performance of your Shopify store can be a complex process. There are a few things you can do to try to increase your PageSpeed Insights scores.
Optimize your images
Large image files can slow down your website, so make sure to compress your images to reduce their file size without sacrificing quality. You can use image compression tools like TinyPNG to do this.
Minimize your code
Minimizing your CSS and JavaScript files can help reduce the size of your pages and speed up their load times. You can use tools like MinifyCSS or MinifyJS to do this.
Optimize your theme
Some themes can be more optimized than others, so try switching to a faster, more optimized theme if you’re not already using one. You can also work with a developer to customize your theme to improve its performance.
Use a speed optimization app
There are several apps available on the Shopify App Store that can help you optimize your store’s performance, such as PageSpeed Optimizer. These apps can automate some of the optimization tasks and help you achieve better PageSpeed Insights scores.
Enable lazy loading
Lazy loading is a technique that allows images to load only when they are in view, which can help speed up your pages. You can enable lazy loading for images on your store using Shopify’s built-in lazy loading feature.
Remove unnecessary apps and code
If you have apps or code on your store that you’re not using, it’s best to remove them as they can slow down your pages. You can also work with a developer to remove any unused code from your theme.
Minimize redirects
Redirects can slow down your pages, so try to minimize them wherever possible.
Use a responsive design
Responsive design allows your website to adapt to different screen sizes, which can improve the user experience and reduce load times on mobile devices. Make sure your theme is designed to be responsive.
By implementing these strategies, you should be able to increase your PageSpeed Insights scores and improve the performance of your Shopify store. However, keep in mind that some of these optimizations may require technical knowledge, so don’t hesitate to work with a developer if you need assistance.
Gina
I hope you are doing good and welcome to the Shopify Community!
I am San from MS Web Designer.
You need to optimize your store.
Few Tips to Speed Up your Shopify store-
Regards,
San
To enhance your scores, attempt to use lazy-loading images, refresh alt tags and contrast, dispose of those old scripts, and scan heavy assets with