Hi @RonPaul , in addition to some of the comments above, here are some suggestions:
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SEO - getting organic traffic from the search engines is critical so if you can get on top of your site’s ranking that will help. Lost of tips here in this article from Shopify or you might want to get someone to help you here.
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Social Media (Organic) - I separate out organic from paid. Organic is the content you create yourself, the connections you make and the followers you develop. Many start-up stores build relationships with other startups and cross-promote. If you can build relationships with others whose products are complementary and run promotions together, this is a great way to build traction.
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Social Media (Paid) - running video ads together with your product catalog in Instagram, TikTok and Facebook is how very many Shopify stores have started and scaled their business. There’s a nice video/podcast here on how to think about telling your brand’s story and getting cut-through.
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Google Performance Max - you mention keyword bidding. I’d suggest forgetting about Search for now and focus on shopping ads or in Google’s new world a campaign type called Performance Max. This is relatively new, but so far is driving really nice results for eCom stores across the board.
I hope some of this helps you get sales kick-started…
Good luck!