How can I boost my online store's conversion rate?

Store Feedback

Topic summary

A new store owner seeks feedback after one month of operation, currently receiving 50-100 daily sessions. They’re hesitant to implement review systems due to monthly costs and want to ensure everything else is optimized first.

Key recommendations provided:

  • Hero banner optimization: Reduce image height so content fits in one viewport without scrolling; add descriptive paragraph beyond just heading and button
  • Brand consistency: Align store logo and favicon to match styles
  • Product imagery: Add 3-5 images per product from multiple angles to help customers understand dimensions and features
  • About section: Include images alongside text to increase engagement
  • Announcement bar issue: Technical problem noted where content disappears after page refresh
  • Shipping transparency: Display estimated shipping times on product pages to build trust and reduce uncertainty

Traffic strategy note: Driving the correct audience to the store is identified as the primary priority before focusing on conversion optimization.

The store owner acknowledges the feedback and plans to implement social media integration and suggested improvements in the near future.

Summarized with AI on November 13. AI used: claude-sonnet-4-5-20250929.
1

Currently I have recently created my store this past December, so I have only been at this for about a month.

However throughout the past month I believe that I have made great strides in setting the store up although I feel like there will always be needs for improvement and am requesting some feedback. As I understand creditability is everything that can help with conversions rates which requires product reviews, front page whole store reviews and testimonials. I have not set up anything only due to the monthly cost that comes with some Shopify Apps for reviews. However I want to wait only because I need to make sure everything else is perfect and in good working order. Along with multiple products on the store for customers to browse through. For some context, I have been receiving between 50 to 100 store sessions every other day. All the help I can get for any feedback on my store will be greatly appreciated. Thank you.

URL for my website: https://shopeleganshome.com/

2

You can import reviews for your products (because your store is dropship store), but it is not the priority. The first is you must drive the correct audience to your store.

3

Hi @knighted54 ,
This is Kate from PageFly - Shopify Landing Page Builder App.

Congratulations on launching your new store! It’s impressive to see the effort you’ve put into it, and it’s fantastic that you’re attracting 50 to 100 sessions daily.

Drawing from my experience, I’d like to offer some minor recommendations that could further enhance your sales:

1. Adjust for hero banner section

  • The background image on the hero banner is too large, which makes this section need to be scrolled to see it. You can reduce the height of this image on desktop and laptop view for the best clarity. Make sure that all content in a section can be in one fold.

PageFlyKate_0-1704181077849.png
PageFlyKate_0-1704181077849.png1600×770 253 KB

Get a more straightforward hero banner

It appears that the hero banner currently just has a heading and button. Please customize it to align with your brand’s unique products and vision by adding a short paragraph for it.

2. Synchronize store’s logo

The store favicon and store logo are in different styles on the homepage. For a more cohesive and professional appearance, it would be advisable to align them by using the same image for both.

PageFlyKate_1-1704181077524.png
PageFlyKate_1-1704181077524.png1130×522 111 KB

3. Add 3-5 images of products from multiple angles
Enhanced Product Understanding: Providing multiple angles gives customers a comprehensive view of the product. This helps them understand its features, dimensions, and how it looks from different perspectives.

PageFlyKate_2-1704181077638.png
PageFlyKate_2-1704181077638.png1600×770 169 KB

4. Add image for about us section

Instead of just having text, images make it more engaging and draw more attention to the information. This makes people more likely to read them.

PageFlyKate_3-1704181077580.png
PageFlyKate_3-1704181077580.png1600×770 93.2 KB

You can check this image for reference:

PageFlyKate_4-1704181077742.png
PageFlyKate_4-1704181077742.png1600×712 169 KB

5. Check announcement bar’s issue

I spent a few minutes on your store’s website, but then all the information disappeared. I attempted to refresh the page, yet it remained empty. Could you please look into this issue from your end?

PageFlyKate_5-1704181077656.png
PageFlyKate_5-1704181077656.png1600×524 441 KB

6. Adding an estimated shipping time on product page

Customers are more likely to trust and feel comfortable purchasing from a store that provides all the necessary details, including shipping times. This helps in managing their anticipation and reduces uncertainty.

PageFlyKate_6-1704181077600.png
PageFlyKate_6-1704181077600.png1600×770 245 KB

I hope my suggestions will provide you with valuable insights.Happy new year 2024! :sparkles:

Wishing you continued success,

Kate - PageFly Team

4

Thank you for the information. I will begin to add in the Social Media. Also thanks for the app suggestion. I will be using that here in the near future after I make the improves to the store.