How can I boost my online store's conversion rate?

[csnyde02]

Hey Robyn! Conversion Rate Optimization is a biggie!! The first thing I would suggest is being sure to have a realistic expectation of a conversion rate goal. In some nices 2.5% may be incredibly difficult as the average for that nice may be only .75% etc.. Once you have that, then you can start focusing on UX, copy etc.. This blog gives some pretty good starting points: https://www.shopify.com/blog/120261189-conversion-rate-optimization Also keep in mind, that conversion rates are only a metric and not the end all be all. It is quite possible to have a profitable business with a low conversion rate, especially in the case of selling high end or luxury goods, where there may be a ton of profit in one sale, but sales may be fewer and farther apart.