How can I boost my online store's performance and SEO?

Shopify Discussion
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Hello :slightly_smiling_face:

My name is Sera, sole trader of a start up.

We are based in Auckland, and I’m looking for suggestions please on who I can connect with to help grow our online store. The following are a few things I’ve been wanting to improve on;

  • speed

  • our freight set up

  • improving the sub category folders of our products

  • open to changing whole design if have to

  • needing to build our homepage slide

  • understand why our monthly bill now includes US tax, and there’s new line items there as well, our monthly bill has more than doubled

  • assisting with product description to grow SEO

If anyone knows a good company or agency for a start up like mine, I can connect with in Auckland to help with the above, be grateful for any suggestions.

Kind regards

Sera

www.laveti.org

3 Likes
2

Hi @serafimi

This link might be interesting for you https://experts.shopify.com/ It is a page of Shopify professionals and experts. You can choose the experts with relevant skills based on their previous projects completed , budget and rating.

Also, explore Shopify App Store. It provides a various useful apps to upscale your store. Most of the apps offers free trial, so you can check what features works best for your business.

Good luck and I hope it would help.

3

Hello Serafimi, I do not really have enough links or knowledge on companies that could help with some of the issues but I did take out some time to look through your store and here are a few suggestions of mine on how it could be improved.

  1. Make use of a sticky header. This would make it easier for your customers to navigate through your store without having to scroll back up to access the menu bar and search button.

  2. There are a lot of collections but there should also be ones for the latest arrivals and best sellers. This is because they are two sections that customers tend to look out for when they visit a store.

  3. Put an add to cart button on each product page. This would help make it easier for customers to add products that they like to their carts for immediate or future purchase. You can download the add to cart button app here https://apps.shopify.com/add-to-cart

I wish you and your business the best of luck!

4

Hi @serafimi

It’s PageFly - Best Page Builder App here and I’d like to share some of my initial thoughts when first browsing through your online store. I hope that my recommendations based on 6 years of providing solutions for more than 100.000 merchants can be beneficial to you in improving your store performance.

I have just taken a quick look at your website and I picked up some plus points are:

  • Hero banner is high-quality with CTA which is a well-structured navigator for your visitors. It also shows exactly what you are selling
  • Have feature products and collections classified clearly
  • Beautiful and attractive mockups for each listing
  • Customer reviews to proof of your product quality.

Besides these things, I have some comments and suggestions for your Homepage for a better chance of gaining sales, hope this help!

  • Make a sticky header

A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page. It is also the fastest and the most useful way to access the necessary information for the customers when they reach your website.

You can check this picture below for more reference:

PageFly_0-1660206680396.png
PageFly_0-1660206680396.png1600×332 44.5 KB

Moreover, you can consider to make the logo a bit smaller so it can fit perfectly with the header size and make the homepage look much nicer.

  • Have an announcement bar

Basically, the announcement bar will announce the information about discounts or any promotion campaign of a store.

  • Listing Alignment

Display the products equally to the center, so they would make your site look more professional.

PageFly_1-1660206777257.png
PageFly_1-1660206777257.png1600×558 370 KB

  • Include both User rating average and number of ratings

Many users rely on ratings and reviews to select products and displaying them right on each product at the first place can quickly build your credibility.

You can take a quick look at this example:

PageFly_2-1660206823871.png
PageFly_2-1660206823871.png999×582 449 KB

  • Provide ‘Lifestyle’ Images for Relevant Products

Users need images to inspire them and get them excited about a product or risk missing out on interesting product features. Therefore, provide at least one “Lifestyle” image when it’s relevant to the site or product context. For your pages, you can do the real “on neck”, “on ears”, “on hands” mockups, which supports customers imagine the real size of your product as well as increase your product credibility:

PageFly_3-1660206894452.png
PageFly_3-1660206894452.png999×686 245 KB

  • Make a favicon

A Favicon can help to identify your brand name to your customers and make your pages look more professional.

Besides, to build a better website, you also can take a look at our blog here:

Personalize Your Homepage

Personalize your product page

Personalize your collection page

If you want more flexibility to personalize your pages, I’d love to introduce our product PageFly Landing Page Builder with 24/7 support live chat. PageFly has a Free plan where you can use all features and create different page types so I hope give us a try, and you can get started with PageFly here.

Cheers,

PageFly Team