How can I boost my store's conversion rate?

Topic summary

Goal: raise the store’s conversion rate from ~3.1% to 3.5–4% with ~3.5k daily visits.

Recent input focuses on CRO (Conversion Rate Optimization) for collection pages:

  • Increase white space between products to improve clarity and focus.
  • Show filters directly on the page (avoid opening new tabs) to reduce distraction.
  • Add an “Add to cart” CTA (call-to-action) on each product card to enable quicker purchases.
  • Display user ratings and the number of reviews to build trust and highlight best sellers.
  • Promote seasonal campaigns (e.g., Back-to-School) with discounts, bundles, freebies, and a dedicated landing page featuring highlighted products and easy navigation.

Media notes: Multiple images illustrate proposed layout changes and examples, central to visualizing the recommendations.

Open items and status:

  • A follow-up question about further speed optimization was raised; no specific guidance provided in the thread excerpt.
  • No decisions or implemented changes reported; discussion remains open with actionable suggestions provided.
Summarized with AI on January 24. AI used: gpt-5.

Hey @Utkarsh2013

Thanks for getting back to me - we have tried to optimise for speed - how can we improve this further?