Happy Tuesday Shopify community! I am looking for feedback on my website. I average nearly 100 visitors per day, but my conversion rate it hovering around 0.65%. How could I improve this rate? Is there something on my website that would deter customers from completing a purchase? A fresh set of eyes and any feedback is greatly appreciated! Thanks! www.kpcollectibles.com
Hi @kpcollectibles ,
This is Kate from PageFly - Shopify Landing Page Builder App.
Congratulations on your new store! It looks amazing and it’s clear you’ve worked hard on it. I’d love to share some suggestions as hereby:
1. Add favicon to your store
A unique favicon helps your store stand out and be easily recognizable to customers:
2. Avoid blank space on the page
To improve the visual appeal of the page on laptops, consider adding more products to the empty space. This will help fill it up and create a more engaging layout.
3. Add more information on the footer
Here are some common information you might consider including:
- Contact Information: This could include your physical address, email address, and phone number. It’s important for users to have a way to reach out to you.
- Shipping Policy and Terms of Service: If applicable, include links to your shipping policy and terms of service documents.
4. Add testimonial - customer reviews
- Customer reviews are proof of product quality and can help build customer trust. Display star ratings or add text and photo reviews. Reviews are crucial for online shopping.
- You can check this image for reference:
5. Prepare for holiday campaign
I noticed that you are running a Halloween campaign. You might want to consider adding an announcement section:
The announcement section is dedicated to sharing essential updates regarding shipping, discounts, and ongoing promotional campaigns for the store. Additionally, featuring a countdown timer serves as a helpful prompt for customers to make swift decisions.
You can check this image for reference:
These are some suggestions for improving the design.
Let me know if you have any questions.
Best regards,
Kate | PageFly Team
Hi there, @kpcollectibles !
I can see you’ve already gotten some feedback on your store from the Community, that’s great!
I wanted to chip in with some good general ideas we have for Conversion Rate Optimisation you can check out here on our blog.
You might also want to look into how to use a Call to Action for your store, to get your customers clicking their way towards making a purchase!
I can see that you’ve already got an About Us page, that’s great!
Check out some tips on how to get the most out of your About Us page here on our blog, as it’s a great way to build trust with your customers.
In a more general sense, you can think about your Customers’ Experience and how it might be improved upon to boost conversion or increase retention.
Hi! One way to improve conversion rate is to find out where you are actually getting your converting visitors and which one of your marketing efforts give the best leads. You can accomplish this by installing a post-purchase marketing attribution survey app and ask your customers where they are coming from. Once you have enough data, focus effort on the marketing channel that’s brining you the most qualified visitors. I hope this helps 
Hi Kate,
Thank you for the feedback! I went ahead and made a few of the changes that you suggested. I feel that the layout of the page has improved, and it looks a bit more professional. Please let me know if you have any other suggestions. It is greatly appreciated!
Hi @kpcollectibles ,
Kate’s here. I have checked your store again, and it looks great now, but I still find some blank spaces in these areas:
On laptop:
On mobile:
You can consider adding more products to the empty space too.
Best regards,
Kate | PageFly Team
I went ahead and made a few changes so that the blank space you mentioned is now filled. I think it looks much more uniform now. Thanks again!