Hi everyone,
Would love to get some feedback on our general store: Shopp.us
What can significantly increase sales as soon as possible?
Thank you!
Topic summary
Topic: Rapid ways to increase sales for a new general store (Shopp.us), with feedback focused on marketing attribution and conversion rate optimization (CRO).
Key recommendations:
- Identify top acquisition channels: Use a post‑purchase survey to ask converting customers where they came from; reward with coupons/points to drive repeat purchases. Then reallocate budget toward the strongest channel.
- Improve CRO (conversion rate optimization): Make the header smaller and sticky for easier navigation; use color swatches (visual selectors) instead of text for variants; reduce excessive white space and reposition product descriptions for readability; prominently display reviews/testimonials to build trust.
Marketing tactics for quick wins:
- SEO (search engine optimization) to increase organic visibility.
- Targeted social media ads and engagement to reach likely buyers.
- Email marketing with personalized newsletters and promos to existing customers.
- Time‑limited discounts to create urgency and spur immediate purchases.
Notes:
- Images/screenshots illustrate layout, swatches, and review placement, supporting design advice.
Status and next steps:
- No decisions recorded; suggestions are actionable items to test and implement.
- Discussion remains open; key open question is which channel performs best after surveying recent customers.
1 Like
Hi Inaim,
This is Amee from Gojiberry - Shopify Survey & Feedback App.
This might not be the most obvious, but one of the most effective ways to increase sales is to ask your converting customers where they came from. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.
Of course, this goes hand-in-hand with improving your site, process, organic & paid out reach etc.
Hope this helps!
Amee | Gojiberry Team
Garcia from the landing page builder app PageFly here!
Regarding your new store, congratulations! Although I think it looks fantastic, I have some suggestions that might help you increase your conversion rate (CRO).
1 - Resize and make the header sticky
First of all, you may want to resize the header to make it smaller and then, stick it to the top of your page.
Sticky headers allow customers to easily access menu navigation regardless if they scroll down or up on your page. Customers can also use the sticky header to quickly reach the product search area.
2 - Use Swatches to show Color Differences
Currently, relying solely on text lists to present product color variations can create certain constraints. It may slow down product exploration, add friction to the search process, and make it more cumbersome for users to find suitable options.
Implementing color variations as swatches, rather than relying on text alone or omitting them altogether, enhances user experience by making it easier to notice and discern different color options.
3 - Reduce the white gap and edit description
By minimizing excessive white space, the page layout becomes more visually appealing and user-friendly, enhancing the overall customer experience.
Strategically placing the product description in a more prominent or relevant location can improve readability and accessibility, potentially leading to increased customer engagement and sales. This layout optimization ensures that important product information is easily noticeable and digestible, aiding in better decision-making for customers.
4 - Displaying Reviews and Testimonials
Actively incorporating customer feedback and testimonials on your platform serves as a powerful tool to strengthen your brand’s credibility and trustworthiness. By showcasing real-life experiences and endorsements from satisfied customers, you provide tangible evidence of your product’s quality and effectiveness.
Additionally, this practice creates an opportunity for engaging with your customer base, demonstrating that you value their input and are committed to maintaining high standards of customer satisfaction.
5- To answer this question: What can significantly increase sales as soon as possible?
You can try these ways:
- Search Engine Optimization (SEO): Optimize your website for search engines to increase visibility and attract more organic traffic.
- Effective Use of Social Media: Leverage social media platforms to promote your products. Use targeted ads to reach potential customers and engage with your audience to build brand loyalty.
- Email Marketing: Send out newsletters and promotional emails to your existing customer base. Personalize these communications to increase their effectiveness.
- Special Promotions and Discounts: Offer time-limited discounts or special promotions to create urgency and encourage immediate purchases.
That’s my point of view. Nevertheless, to identify the most effective approach for their specific audience and products, individuals should consider established guidelines and conduct their own user testing. Prioritizing user experience is crucial for success in e-commerce.
Best wishes,
Garcia | PageFly Team