How can I calculate the true ROI of my influencer marketing campaigns?

Shopify Discussion
1

What tools or platforms can help me calculate the true ROI of my influencer marketing campaigns, factoring in both costs and conversions?

Are there third-party services or software solutions that specialize in influencer marketing attribution and can simplify the process for Shopify store owners?

2

Hi @kailash02

You can try Google Analytics: It offers features like UTM tracking parameters that can be used to track the performance of specific influencer campaigns, allowing you to measure their impact on your store’s sales.

Hope it helps.