Hi all, I sure hope I am in the right place. I’m very new to this and still working on setting up everything on my own with just videos and clicking buttons. I recently discovered adding variants however, for example if I have a few flip coins, eg (1) one more game/bed, (2) home cooking/take out and (3) reading one more chapter/bed and I want to add them all under say one more game product listing but add them under variant by style, is there a way to change the description for each one? Since I have a lot of products I am trying to keep it as clean as possible. If one goes to click on the reading coin I don’t want them getting a description on flipping for one more game. Otherwise I only see as adding each one as products individually. Any input is welcome. Please remember I am very new and do not know a ton of technical processes just yet!
Topic summary
A Shopify store owner wants to display different descriptions for product variants (flip coins with different sayings) instead of showing the same description for all variants under one product listing.
Initial Suggestions:
- Creating separate products for each coin design was considered but deemed too cluttered
- Bundling apps were suggested but didn’t address the core need for variant-specific descriptions
Solution Provided:
A detailed technical solution using Shopify’s metafield feature:
- Create a custom metafield definition under Settings > Custom Data > Variants (name: “Variant Description”, type: “Rich Text”)
- Add unique descriptions to each variant through the metafield section
- Display variant-specific descriptions by adding a Custom Liquid block to the product page template with provided code snippet
Outcome:
The metafield solution successfully allows descriptions to dynamically change based on selected variant. A step-by-step guide with screenshots and animated demonstration was provided. Another user confirmed this solved their identical problem.
Hey Wise3Ddesign,
Welcome to Shopify and working in e-commerce. It’s an exciting journey and something I’ve had a lot of fun doing over the years
Okay enough chit-chat let’s get to answer you question.
With Shopify products the philosophy “Less is more” doesn’t hold. The more products you have, arguably the better. This will allow you track inventory, prices, costs and get better reporting. But you’re right you don’t push that work onto your customers. So what I think the solution you need to look into is called “bundling”. Shopify has a free bundling app here you can play with.
So to your example you could have all 3 items as products with appropriate permutations as variants then offer a page for customers to bundle them all together. Hope this helps!
Hi, thanks so much for responding. It looks like I’ll need to play around
on the computer again this afternoon. I found that adding variants is
easier on a desktop rather than mobile. I find navigating the mobile is
more difficult when adding product so it’s all a learning curve for me. I
really just want to sell some stuff. I’m not sure what I am doing wrong,
but I will get there I’m not throwing in the towel just yet!
Thank you,
Jackie Dengel
Hi,
Thank you for taking the time to reply. Unfortunately I am not sure that is
what I am looking for. I have 4 piece types that are “essentially” the same
but have a different design/saying. Rather than than list all 4 items on my
shopify website as 4 individual products I wanted to make 1 the primary and
the remaining 3 as “other” styles to purchase if that makes sense. So I
have actually completed the above but the description for 1 coin shows for
all 4 coins. I need to create a description for each coin but do not see
where to do that under variants. I have watched several videos but none
show me what I need!
No problem Jackie!
Yes the desktop is a lot more feature rich than the mobile app when setting up a store! Keep at it. Also the Shopify support staff are excellent, don’t hesitate to give them a call ![]()
Cheers,
Mike
Hi Jackie,
You can utilize the metafield (Custom Data) feature offered by Shopify, to store the description unique to each product variants.
You can go to your store Settings > Custom Data > Variants, and create a custom definition, with name “Variant Description” , Namespace and key “custom.variant_description”, set the type to “Rich Text” .
After creating this definition, you can go to your product > select the variant, and scroll to metafield sections, and find the “Variant Description” , and you can enter the description you want for that variant.
After this, you can go to your store theme > Customize, and navigate to the product page template, and click “Add block” under the “Product information” section, and select “Custom Liquid”. Next, you can click into this “Custom Liquid” block, and paste the code below :
{% for variant in product.variants %}
{{ variant.metafields.custom.variant_description | metafield_tag }}
{% endfor %}
Click “Save”, then go to your online store, and navigate to the product , you should see the description show / hide based on the variant you have selected.

If you would like to follow a step-by-step guide with screenshots for this, you can follow this guide I wrote here : https://yagisoftware.com/articles/how-to-set-different-description-for-each-product-variant-in-shopify
Hope this can help!
Regards,
Axel Kee
Awesome This is exactly what I wanted to do, but couldn’t figure out!
