How can I connect my store's sign-up form to Klaviyo?

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Topic summary

A store owner’s Klaviyo welcome flow isn’t triggering when subscribing via the built‑in footer newsletter form; new emails also don’t appear in Klaviyo. The aim is to connect the footer sign‑up to Klaviyo without relying solely on Klaviyo pop‑ups.

Suggested solutions:

  • Embed a Klaviyo form in the footer by inserting its embed code into the theme (Shopify admin > Online Store > Themes > Edit code > footer.liquid) and placing it where the form should display. A Klaviyo guide on where to paste embed code was shared.
  • Enable Klaviyo–Shopify sync so submissions from any Shopify sign‑up form sync to Klaviyo. A Klaviyo help article on syncing fields between Klaviyo and Shopify was provided; this approach implies the native footer form can feed Klaviyo once syncing is configured.

Notes:

  • “Embed” means pasting Klaviyo’s form code snippet into the theme file so the Klaviyo form renders in the footer.
  • “Sync” refers to Klaviyo’s integration mapping Shopify form data into Klaviyo.

Status: No confirmation that either approach resolved the issue. Decision pending between embedding a Klaviyo form vs. enabling/confirming native form syncing; discussion remains open.

Summarized with AI on January 31. AI used: gpt-5.
3

Hi @Polinych ,

This is PageFly #1 Shopify Page Builder app.

If you would like to place your embedded form in the footer of your site, follow the steps below. (These instructions apply to both Shopify vintage themes and Shopify 2.0 themes)

  1. Navigate to your Shopify admin
  2. Go to Online Store > Themes
  3. Click Actions > Edit code
  4. Open your footer.liquid theme file
  5. Locate the area where you want the form to display

You can check this guide from Klavyio for more information. Hope it’s helpful to you!

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Regards,

PageFly