Hello everyone. I need help. Can you please view my store to give feed back and suggestions. Also how to grow on Instagram and Tiktok, how to convert followers into buyers.
Topic summary
A store owner seeks feedback on converting Instagram and TikTok followers into customers for their Italian leather handbag business.
Key Issues Identified:
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Lack of brand identity: No logo, consistent colors, or cohesive theme. The āAustralian Outdoorsy Vibeā conflicts with Italian leather products, reducing professionalism and trust.
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Product presentation problems: Background images donāt suit luxury handbags. Recommendation is to use clean, white backgrounds that convey elegance and professionalism.
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Weak messaging: The hero section needs to communicate brand values rather than generic phrases like āBrowse our latest products.ā Suggested approach: position bags as tools for success (e.g., āSet Yourself Up For Successā) to create emotional connection.
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Technical improvements needed: Standardize product image heights for consistent layout, fix menu styling, add more homepage sections including blog posts.
Consensus: Developing a strong brand identity with professional visuals is essential before effective social media conversion can occur. The domain should also be changed to reflect the brand better.
Hi @Danny53 ,
Sure thing! Hereās some thoughts I have on your store. I do like the looks of the bags and I think your store has a lot of potential with a few changes. Namely,
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Overall the store lacks a sense of identity and/or brand. No logo, brand colours, or consistent themes are observable other than the āAustralian Outdoorsy Vibeā, which Iām not sure gels well with the Italian Leather Handbag products. This makes the store appear unprofessional, thus losing customersā trust and hence lower conversions. To solve this, focus on developing a solid brand image with a logo, brand colours and a unique but consistent style throughout your store. Also the current domain should also be changed.
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As I previously hinted at, Iām not sure that the product images, particularly the background, is best for the type of product youāre telling. I would go for a simple, clean, white background for such products. This gives a sense of elegance and professionalism which is essential for such a product line.
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The hero section needs to communicate the values of your brand, rather than just āBrowse our latest productsā. When viewers land on your website, they likely will not care about your products. But if you have something like āSet Yourself Up For Successā as the main heading, and then āPremium Italian Leather Bagsā then that is a lot more helpful. Maybe this could be the angle that your brand takes - using fashion to create a professional image that will set up you for success in other parts of your life for example. In any case, having a message/stance that speaks to a type of person is essential.
Overall Iād focus on these things if you want to level up your current site and increase the chance of site visitors converting.
Hopefully that helps, Jack.
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Hi @Danny53 ,
Congrats on creating the store.
I agree with @Flexibot here, a good logo will be a great place to start as it gives that brand identity and credibility.
Menus: Check the styling of the menu, the best way to get a benchmark will be to look at the website of another store you like and try to customise your store based on your taste.
Product Images: Try to keep the product images the same height so that the product layout will be aligned.
More sections: Try to add more sections if you can, maybe feature some blog posts on the home page and so on.
Hope this helps.
Thanks,
Rahul
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