How can I convert Instagram and TikTok followers into customers?

Store Feedback

Topic summary

A store owner seeks feedback on converting Instagram and TikTok followers into customers for their Italian leather handbag business.

Key Issues Identified:

  • Lack of brand identity: No logo, consistent colors, or cohesive theme. The “Australian Outdoorsy Vibe” conflicts with Italian leather products, reducing professionalism and trust.

  • Product presentation problems: Background images don’t suit luxury handbags. Recommendation is to use clean, white backgrounds that convey elegance and professionalism.

  • Weak messaging: The hero section needs to communicate brand values rather than generic phrases like “Browse our latest products.” Suggested approach: position bags as tools for success (e.g., “Set Yourself Up For Success”) to create emotional connection.

  • Technical improvements needed: Standardize product image heights for consistent layout, fix menu styling, add more homepage sections including blog posts.

Consensus: Developing a strong brand identity with professional visuals is essential before effective social media conversion can occur. The domain should also be changed to reflect the brand better.

Summarized with AI on November 15. AI used: claude-sonnet-4-5-20250929.
2

Hi @Danny53 ,

Sure thing! Here’s some thoughts I have on your store. I do like the looks of the bags and I think your store has a lot of potential with a few changes. Namely,

  1. Overall the store lacks a sense of identity and/or brand. No logo, brand colours, or consistent themes are observable other than the ‘Australian Outdoorsy Vibe’, which I’m not sure gels well with the Italian Leather Handbag products. This makes the store appear unprofessional, thus losing customers’ trust and hence lower conversions. To solve this, focus on developing a solid brand image with a logo, brand colours and a unique but consistent style throughout your store. Also the current domain should also be changed.

  2. As I previously hinted at, I’m not sure that the product images, particularly the background, is best for the type of product you’re telling. I would go for a simple, clean, white background for such products. This gives a sense of elegance and professionalism which is essential for such a product line.

  3. The hero section needs to communicate the values of your brand, rather than just ‘Browse our latest products’. When viewers land on your website, they likely will not care about your products. But if you have something like ‘Set Yourself Up For Success’ as the main heading, and then ‘Premium Italian Leather Bags’ then that is a lot more helpful. Maybe this could be the angle that your brand takes - using fashion to create a professional image that will set up you for success in other parts of your life for example. In any case, having a message/stance that speaks to a type of person is essential.

Overall I’d focus on these things if you want to level up your current site and increase the chance of site visitors converting.

Hopefully that helps, Jack.

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