ok! ty so much for the recommendations! ill definetly be fixing them!
Topic summary
New Shopify store is getting ~1,500 Google Ads visits (mostly mobile) but no sales; owner seeks conversion advice and is open to changes.
Key issues flagged:
- Homepage lacks a clear value proposition; Featured Products appear first. About link is broken. No delivery/shipping cost and timeframe info. Blog/content looks AI‑generated and includes off-site relevance (e.g., drone post) without matching products.
- Sparse site content beyond product listings. Missing favicon (browser tab icon). No engaging hero/slideshow. Header is large and not sticky (navigation isn’t always accessible).
- Homepage lacks collection overviews and testimonials. Product pages underemphasize key info (price clarity, variants with swatches, feature tags).
Recommended actions:
- Add a top banner/value proposition and fix About link; publish clear shipping details.
- Add favicon; implement hero/slideshow with strong CTAs (call-to-action); use sticky, smaller header.
- Build content and social proof (testimonials), add collection list sections with CTAs; highlight core product attributes and variants.
- Prepare promotions (discounts/gifts) and urgency (countdown timers), especially for holidays.
Owner updates:
- Acknowledged advice, plans to implement; asked how to add top text and was told to insert an HTML section with a value statement. Reports only test/friends-and-family orders so far.
Status: Ongoing; no confirmed conversion improvements yet. Screenshots provided to illustrate suggestions.