What about us/ uk? We have all content in English and I don’t understand how we can do this…
Re European market, we have /eu version. Do you think it is worth creating fr/de/it etc and then translating it to the target market?
Thank you!
Topic summary
Customizing per-market SEO content in a Shopify multistore using subfolders (e.g., /en, /uk, /eu) to avoid duplicate content and Google delistings of collection/product pages.
Proposed solutions:
- Shopify’s “Translate & Adapt” app to create market/language-specific content and translations, enabling unique meta titles/descriptions per subfolder.
- Third‑party “LangShop” app to manage languages and currency and to edit meta tags/descriptions for collections per market, improving SEO targeting.
Guidance for Europe: Strong recommendation to translate content into each target language (e.g., fr/de/it) rather than relying on English, to better match user preferences and differentiate content for search engines.
Open points: Handling US vs. UK where content is all English remains unclear; no concrete method provided for differentiating English variants’ meta and on-page content beyond using the apps. The thread suggests localization per market but does not detail specific steps for same-language markets.
Status: No final resolution. Actionable next steps are to install a localization app (Translate & Adapt or LangShop) and begin market-specific translations/metadata, especially for EU subfolders.