How can I display my business name in search results instead of the website URL?

Technical Q&A

Topic summary

A user wants their business name ā€œConfetti Jarā€ to appear in search results instead of the website URL ā€œconfettijar.comā€.

Initial Solutions Proposed:

  • Adding an Open Graph meta tag (og:site_name) to the siteā€™s <head> section
  • Implementing JSON-LD microdata, as Google has moved away from relying solely on og:site_name
  • Reference provided to Googleā€™s official documentation on site names

Current Status:

  • The original poster resolved their issue by adding a ā€œSecondary Name,ā€ which Google then chose to display
  • Another user experiencing the same problem has the correct JSON-LD code in place (including @context, @type, name, and url fields) but itā€™s still not working
  • This user cannot locate where to edit the structured data in their theme files, though it appears in the code

Technical Details:

  • The solution involves editing the themeā€™s liquid files to add proper structured data markup
  • The issue remains unresolved for at least one participant who has correct code but no visible results
Summarized with AI on November 9. AI used: claude-sonnet-4-5-20250929.
1

Hi! I am interested in learning how I can update my site to display my business name - Confetti Jar - instead of confettijar.com. Can anyone point me in the right direction?

Thanks!

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2

Add a meta tag like so to your head tag:
3

Thank you! Can you tell me where I put that?

1 Like
4

Hi! I did do this, but it is still showing the website. Any other thoughts?

5

Try microdata using JSON LD, seems they have moved away from og:site_name:

https://developers.google.com/search/docs/appearance/site-names

6

Did you find a solution I am having the same issue.

7

Hi there, @times ! Thanks for following up on this older thread!

I recommend checking out the comment posted by @joeybab3 above your comment here! You can use HTML in your themeā€™s coding to guide Googleā€™s crawling bots on what you would like your ā€˜site nameā€™ to be! I recommend checking out the link they shared (here it is again) for some information on how to make this change for yourself!

8

Thanks for the link. I already have what appears to be correct in the code, but itā€™s still not working. This really shouldnā€™t be this difficult to have a business name appear in search results.

      "@context":
      "@type":
      "name":
      "url": "https:\/\/websiteurl.com"
9

Hi! I ended up having to use a ā€œSecondary Nameā€ and Google chose that name,
which was better than the URL.

10

I see the google things like @type , in the code (forum wouldnā€™t let me post al the code), but NO idea where to edit these. Any help with that? Iā€™ve tried searching things like ā€œ@typeā€ in the code but canā€™t find them. Any ideas? If I can find that then I can add an secondary name.

11

Should be in your theme.liquid