How can I edit blog post URLs for better SEO?

For SEO purposes, I’m trying to reduce the length of my URL’s. The blog post URLS all have a default of including my company name which isn’t necessary. I know I just need to delete it somewhere but can’t see where. Anyone know how to delete the blue section?

https://www.thecomfortcompany.com/blogs/the-comfort-company-blog/actually-helpful-things-your-friend-needs-after-losing-a-loved-one

Never mind! I think I figured it out! This is the best I could do. I think I changed the template to “articles”. Hope it works.

https://www.thecomfortcompany.com/blogs/articles/actually-helpful-things-your-friend-needs-after-losing-a-loved-one

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That’s one method, or consider changing the name of your blog to include relevant keywords, like “comfort-ideas” or something similar.

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A bit late but I think the blue repeating part of your company name in the url “/blogs/the-comfort-company-blog/a” should be coming directly from the name of the blog.

i.e. news = /blogs/news/a… , comfort food for thought = /blogs/comfort-food-for-thought/a… , etc

So you should just be able to retitle it.

Aternatives are to use redirects to create short urls i.e.

store.com/helpful-things >>>

https://www.thecomfortcompany.com/blogs/the-comfort-company-blog/actually-helpful-things-your-friend-needs-after-losing-a-loved-one

Or use a different platform for dedicated blogging with a dedicated url, or possibly as a subdomain under the stores domain.

Goodluck.