Aoa, i want to setup ga4 with shopify through tag manager with purchase event and e-commerce tracking. If anyone has done this before, please suggest any tutorial or way to do this effectively?
Setup via GTM involves 60+ tags and is not worth your time
I’ve created an online course called GA4 for eCommerce which covers everything from eCommerce accurate integration and customisation to how to analyse your data effectively in GA4 and - most importantly - how to backup your UA data so you don’t lose it when UA shuts down. www.gaforecommerce.com
Hi there. As I understand it, we can’t use conversion tracking with Google Tag Manager unless we have a Shopify Plus plan which allows you to edit the checkout.liquid file. Check the message at the top of this article here:
https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-tag-manager
If you have Shopify Plus, then that article hopefully will get you started. I haven’t read through it since I don’t have Shopify Plus. I still use the old school UA tag. I believe, by next summer, Shopify will have to fully support it without the Plus plan, because Google is doing away with the UA tag.