How can I effectively track expenses for my growing online store?

I know Shopify has a report of revenue, costs and stuff like that. I was fine with this, but since my store has many more orders and we ship abroad, there’s a lot of costs we need to note them down. We’ve been doing accounting wrong with spreadsheet cuz we always missed some cost. I’d love everything recorded in one board or one sheet and can calculate automatically. Anyone has any idea to do this?

Hi @pocca ,

Thank you for reaching out to the Community! I’d be happy to provide some assistance with this request, to ensure it gets resolved.

As you’re looking for a way to track and organize expenses, I’d encourage you to check out the Shopify App Store. We have various apps available that may allow for you to complete this. For ease, I’ve gone ahead and made a few suggestions listed below that you can look into:

Additionally, I’d recommend getting in touch with the app developers directly. They will be able to provide clarification on an app’s capabilities and confirm whether or not the app will fit your shop’s needs. To get in contact with an app developer, you can head to the Shopify App Store and select Support > Send A Message.

Please let me know if you have any other questions or concerns.

I was in a very similar situation when my store started scaling and we began shipping internationally. Spreadsheets worked at first, but once volume increased, we kept missing small costs (extra shipping fees, transaction fees, packaging, currency differences, etc.), and it completely messed up our profit calculations.

What helped me was moving everything into a profit-tracking app instead of relying on manual sheets.

Personally, I’ve been using TrueProfit, mainly because it automatically pulls in revenue and then lets me track COGS, shipping costs, transaction fees, ad spend, and other expenses in one dashboard. That alone removed a lot of manual work.

A few things that made a big difference for me:

  • Custom Costs: super useful for international orders where costs vary. I can add agent fees, packaging, insurance, or any extra per-order cost so my net profit is actually accurate.

  • Marketing Attribution: helps me see if my ad spend is truly profitable, not just generating sales.

  • Clear P&L view: I can see profit by day/month without building reports manually.

It’s not just about tracking revenue anymore; once you scale, small hidden costs really add up. Moving away from spreadsheets saved me time and gave me much clearer numbers.

You might want to test a few apps with a trial and see what fits your workflow best, but having everything automated in one place definitely helps once order volume increases.

Yeah expense tracking gets messy fast once you’re shipping internationally. Shopify gives you revenue and basic COGS but doesn’t track the rest natively.

The expenses most growing stores miss: transaction fees per order (varies by payment gateway and country), ad spend allocated daily, return shipping costs, customs and duties, and prorated monthly software costs. Those add up to 15 to 25% of revenue for most stores.

The simplest approach that actually works: track everything in a daily P&L format. Revenue minus COGS minus Ad Spend minus Transaction Fees minus Operating Expenses. Even doing this weekly in a spreadsheet is better than finding out you weren’t profitable at year end.

Totally understand this. Once order volume grows, especially with international shipping, spreadsheets become really hard to maintain and it’s easy to miss extra costs like shipping, transaction fees, ad spend, or return-related expenses.

In that case, you may want to look at a profit analytics app instead of continuing to track everything manually. Something like GoProfit could be worth checking, since it helps bring your store data and costs into one dashboard and makes the profit calculation more automatic.

That way, instead of updating multiple sheets by hand, you can have one place to review revenue, expenses, and actual profit more clearly.

For growing stores, that’s usually much more reliable than spreadsheets.