Hey @SM23 .
Thanks for reaching out.
I appreciate that you have provided with your online store URL for us to explore! Looking into your store, I noticed you are not using an announcement bar on your homepage. You can add an announcement bar to the homepage to inform your customers of any ongoing discounts or free shipping offers that may be available. This is a great way to get your visitors browsing and create a buyer incentive.
What do you think about including a slideshow section as the first section on the homepage? This will make the homepage more engaging and interactive for your visitors. It can also allow you to showcase more of your products and allow your visitors to learn more about the products without having to scroll. For example, you could include your best seller or favorite product in the slides.
You can also add social media icons to the footer of the store. This can provide your customers with a sense of security as it provides business legitimacy. You can add social media icons to the footer of your online store by navigating to the Theme Editor and selecting Theme Settings.
Let me know if you have any questions.