How can I enhance my online store's performance?

What areas can I improve? I am open to all critiques and suggestions. Thanks in advance.

veiiapparel.com

Hi @veiiapparel ,

I have listed few suggestions based on my first impression of your site.

  1. The main hero banner of home page is not optimized. The call to action button is not eye catchy. Also the slider slides automatically in very less interval of time.

  2. Favicon not visible.

makkaomakka_0-1697390739469.png

  1. Add a color swatch

  1. Reposition upsell items above the review section.

  1. Add floating Add to cart button, so that users can add product to the cart easily on mobile device.

Hi @veiiapparel ,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App

Your store looks stunning and I can tell you have put a lot of effort into building this. I do have only 2 following recommendations to make it even better:

1. Search bar

When users click on the search icon, they will be redirected to a blank page, which will later display the products, blog posts, etc. related to the keywords they typed in. However, this flow would obstruct their navigation journey on your page and might also create unnecessary confusion.

My advice here is to minimize it into a drop-down right in the search bar. By doing this, visitors can easily navigate on your page and quickly find the products they are looking for. Besides, when visitors have not entered any keywords, you can also add most popular/searched products instead of displaying only a blank page.

Example:

2. Brand’s policies

You should also let your visitors know what your policies are before they decided to make a purchase. It is a great way to set clear expectations and minimize any unpleasant surprises for your customers. Here are some examples of common policies that you can use (depending on your business)

  • 30-day money back guarantee
  • Free shipping
  • 10-day delivery guarantee in the US
  • Secured checkout

These policies usually go along with the user testimonials or to be placed the end of your page.

Last but not least, if you are also looking for a ticket management system, you can give MooseDesk a try. MooseDesk is currently FREE for all early birds with 24/7 dedicated support, which would help you answers all the questions and explain why MooseDesk is suitable for your business.


So those are my recommendations for your store. Hope it brings you some new insights.

If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’. It would make my day!!

Once again, thank you!

Hi @veiiapparel ,

This is Kate from PageFly - Shopify Landing Page Builder App.

Congratulations on your store! The website is pretty, you have must put many efforts on it. I’d love to share some suggestions as hereby:

1. Improve your site speed

To increase the customer’s experience, you should improve your site appearance and speed. I’ve check your homepage’s speed by Google Page Speed Insight, you can see that your performance score is quite low on both mobile or desktop:

We can find here the problem affecting the Speed index and some suggestions to improve your page speed:

  • The biggest opportunity to improve your speed is “Serve images in next-gen formats”. The solution is optimizing your images and delayed loading of off-screen images. One of suggestions for you about reducing interaction time. You can use some of the image optimization tools like: ImageOptim, Shopify Online Image Resizer, tinypng.com or imagecompressor.com. And If you have images that go with .PNG file, you can convert them to .JPG or .JPEG files

  • Besides, other dramatical reasons are JavaScript, CSS code and your server’s initial response time… Please check your theme.liquid file and remove unused JavaScript. Resources are blocking the first impression of the page. Consider delivering important JS / Inline Styles (CSS) and deferring any non-critical JS / styles. You can click to this field on report for more detail.
    Find more detail by checking that tool carefully:

2. Improve your Homepage by:

3. Don’t forget to prepare for upcoming sales season

As we approach the festive season, businesses are already gearing up for major events like Black Friday, Cyber Monday, Thanksgiving, and Christmas. It’s crucial to start your preparations early. Consider that candles could make a delightful gift option for merchants. Here are some tips for you:

  • Exclusive holiday promotions: Craft special holiday promotions, discounts, or unique deals to captivate potential customers. Ensure these offers take center stage on your website to grab the attention of prospective buyers. Here is a sample:

  • Curated gift guides: Develop holiday-themed gift guides or personalized product recommendations to assist shoppers in finding the perfect gifts for their loved ones. Organize products by interests, budgets, or recipients to streamline the shopping experience. This thoughtful approach can significantly enhance their shopping journey.

These are some suggestions for improving the design.

Let me know if you have any questions.

Best regards,

Kate | PageFly Team

Hi , @veiiapparel
Enhancing your store’s performance is mostly about controlling what loads first and reducing unnecessary work for the browser, especially on mobile. Based on https://pagespeed.web.dev/analysis/https-veiiapparel-com/rc2qg45mfj?form_factor=mobile these steps usually deliver the most reliable improvements without impacting design or functionality

  1. Performance Optimization:

Auto-sliding banner transitions: Adjust the slider speed to improve readability and avoid overwhelming users.

Favicon: Ensure a properly sized favicon is uploaded so it displays correctly across browsers and devices.

Search functionality: Fix search redirects by reviewing your search app or template code to ensure dropdown results render correctly.

  1. Site speed :
  2. Defer Non‑Critical JavaScript

Scripts that load before content can delay First Contentful Paint (FCP) and Largest Contentful Paint (LCP).

Minify CSS/JS to reduce download size.

Use defer or async for non‑essential JavaScript so it doesn’t block rendering.

  1. User Experience Enhancements:

Add a floating “Add to Cart” button for mobile users to reduce friction.

Include a color swatch selector on product pages for easier variant selection.

Reposition upsell items above the review section to improve visibility and conversions.

Alternatively, if you prefer not to manage technical optimizations manually, there is a Shopify speed optimization app ( Website Speedy ) that help automate common performance improvements without requiring theme code changes

( [Disclaimer: We are the developer of this tool)

Hey @veiiapparel i must say you did a great work by your self but in my honest review you have to change the position in your website


and also in this section

you have to maintain the alignment and also gap in your article price and tittle
this is my review hope your like it
best
Mustufa

Hi @veiiapparel ,
Improve TBT Performance

  • Load third-party scripts after page load.
  • For scripts that are not essential for the initial render (analytics, chat widgets, marketing tags), add defer or async attributes.
  • Lazy-load chat widgets

Largest Contentful Paint (LCP)

  • LCP is delayed because hero images, banners, or large product images load late.
  • Preload LCP image
  • Add fetch-priority=“high” on the lcp img tag
  • reomve lazy load from lcp img tag

First Contentful Paint (FCP)

  • Inline critical CSS for above-the-fold elements (header, nav, hero section).
  • Defer or async non-critical CSS/JS files. Example:
<link rel="stylesheet" href="theme.css" media="print" onload="this.media='all'">

  • Preload key web fonts and use font-display: swap. Example:
<link rel="preload" as="font" type="font/woff2" href="{{ 'your-font.woff2' | asset_url }}" crossorigin>

CLS: