I would like some insights on how to improve my website.I am open to any suggestions
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Hey thank you for reaching out.my website is shansbeautycosmetics.com
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@Chanice ,
I will give you a free audit report of your store. I have checked your store, there are lots of suggestions on landing pages too.
If you wish!!
Let me know your thoughts. I will share the report.
Thanks…
That would be great but the thing is i know i need to fix some things to
make my website better and to have a smoother checkout but i have no money
to fix these problems and i made the website myself i did the best i could
and also made some mistakes like at the moment some apps i deleted left
coding on my theme i want to delete but i dont know how its not my field
##lease type your reply above this line -##
Hello @Chanice ,
This is Gina from flareAI app.
The design is very professional and well done.
- Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers’ full name, and profile photo of them to add authenticity and credibility.
- A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
- Make About Us more personal, likable, and believable so that, your prospects are more likely to be comfortable buying from you.
- Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
- Add filters in collection pages to help your visitors narrow in on the specific product they’re looking for and find products they might be interested in based on certain features (e.g. size, color, category)
- Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them. - Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access. - Add CTA button like Shop Now, Buy Now in the Home page header banner or slideshow
The Call To Action(CTA) is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
Hope this helps
Gina
Hi @Chanice ,
I’m Richard - CRO expert from PageFly - Shopify Page Builder App.
I have just taken a quick look at your website and here are some plus points:
- Have a clear search icon
- Have a sticky header: This will help customers navigate from every part of the homepage to any page of your store more conveniently.
That being said, here are some suggestions for your store to increase the conversion rate:
1. Improve your sticky header
The sticky header helps your merchants can be back to the top anytime they need. This is your website advantage. However, when you scroll down, it’s better if your header is more highlighted with another color,…
2. Change the hero banner
The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let’s get consumers to know exactly what you’re having in 5 seconds first.
Though the current banner can describe exactly what you’re selling, it’s not fully displayed. This might result in a high bounce rate so please recheck it asap.
If possible, you’d better add a heading, a paragraph, and a CTA button on the banner as well.
3. Have CTA buttons on the page
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.
It’s great when you placed a “Shop all” button on your banner. A CTA button here will urge visitors to make the purchase and it is a great way to optimize your home page.
But, please add a background color for it as it’s now easily overlooked by the text in the banner.
And, rest assured that all CTA buttons should have the same styling to boost the conversion rate.
4. Avoid too much white spacing or check the size of all headings
You can consider removing the last product in the second row as it makes your store outlook more aesthetic.
The headings should have constant styling to catch the eyes of the customers in the different content blocks. Here are the screenshots for more details:
6. Add testimonials - customer reviews
Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews as text and photos.
Moreover, International Women’s Day 2023 (IWD) is just around the corner. With the theme #EmbraceEquality, here are some worthwhile ideas for you to make the most of it:
1. Personalize your discounts and deals
You can offer sales, discounts or special deals to your female customers to make them feel more valued in IWD!
2. Show testimonials from female customers
You can show rating stars for each product or you can add customer reviews as text and photos. Additionally, featuring women’s portraits with their testimonials would make it even more engaging.
3. Spotlights female staff
This can be a great way to enhance your brand presence as a brand that supports equality for women. You can even promote your own business if it’s women-owned as it is probably a golden opportunity for you to receive support and promotion from others.
And that’s my feedback! Hope it helps your business.
Cheers!
Richard | PageFly Team
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Hello there @Chanice I really like the aesthetics of your store and the overall set up, here are two things I think you could add to elevate it even more.
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There should be categories for the best performing products sales wise and the newest products on the homepage. It makes the store look much more organized.
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A good way to retain customers on your store is by providing subscriptions as a reward for their loyalty. This brings in the Seal Subscriptions App, an app which specializes in allocating enticing subscriptions towards rewarding sets of customers in your store. This helps make your job a thousand times easier. You could try the app for free here https://apps.shopify.com/seal-subscriptions