Hi @laurenlorraine ,
This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app.
Congrats on your new store! From my CRO expertise, I’d love to give you my suggestions as hereby:
1. Reduce the banner size
You should reduce the banner height, when I access the page, I need to scroll up, sroll down again and again to see the whole banner.
2. Improve image quality
As you can see on the sreenshot below, it looks blurry, you should improve its quality.
3. Use the same size for the image
For a highly visual effect, you should use the same image size in a product list.
4. Add hover for each button
The customer will recognize that each button is functioning by hovering over it.
5. Add testimonial - customer reviews
Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews as text and photos.
Reviews are crucial when it comes to shopping online.
You can check this image for reference:
Furthermore, you can consider using a page builder app with a Shopify theme made for this niche to enhance your store appearance and increase mobile experience for customers. You can check out the following themes Blum, Sense, Dawn…
Best regards,
Richard | PageFly Team