How can I fix or remove automatic Google translation issues on my site?

Topic summary

Main issue: Automatic Google translation is altering site content for Italian visitors, changing the brand name (e.g., “Helios Aromatherapy” to “Aromaterapia di Helios”), product names, and misformatting prices (e.g., €19.99 shown as €1999.00).

Scope/impact: Brand integrity and pricing accuracy are affected across the storefront.

Clarification: Shopify does not perform automatic translations. The behavior is attributed to the browser’s auto-translate feature (e.g., Google Translate built into the browser).

Key term: Google Translate (browser auto-translate) = a browser function that automatically translates webpage text based on the user’s language settings.

Suggested action: Disable or adjust the browser’s automatic translation settings. The respondent advises searching for instructions specific to the user’s browser to turn off auto-translation.

Status: No confirmed fix within Shopify; resolution depends on changing browser settings. Discussion remains open, with no app or platform-level changes proposed.

Notes: No images or attachments are central to understanding the issue.

Summarized with AI on February 13. AI used: gpt-5.

Hi, I have problems with google translate. When I visit my site, google translator automatically translates the texts into Italian (I’m Italian) incorrectly. For example, change the name of my site Helios Aromatherapy to Aromaterapia di Helios, translate the names of my products and the price of the products themselves which should be € 19.99 and instead rises to € 1999.00. I want to know how to remove this automatic translation or at least how to fix it thanks. Respond me as soon as possible.

Hi @Em6

Shopify doesn’t automatically translate stores so I think your browser is doing the translation. Check online how you can deactivate automatic translation of the browser that you are using.