Hello my name is KJ, I’m a new store owner on the Shopify platform. I’ve asked around for advice on how to get conversion for my store and every suggestion mentioned including testimonials for visitors to build trust in me, my problem is I’m having a hard time attracting visitors/customers so I don’t know how I’m supposed to add honest testimonies.
if anyone has any insight or advice they can bestow onto me, that would be greatly appreciated - KJ , owner of www.Klaugh.shop
Hi, @KJ39 .
Mac from Shopify here! Thanks for posting this question. I’m happy to help out.
Congratulations on the launch of your store! I love your mission statement and your products look great. Adding reviews is a great way to get real customers to persuade new ones and allows potential shoppers to gather more information about the product. You can check out this resource on how to encourage customer reviews to learn more about the methods on obtaining honest reviews and the benefits they have on your business.
In terms of attracting new customers, you can implement a few tactics to get more eyes on your business. Firstly, you can optimize your website with Search Engine Optimization, this will create organic traffic from Google’s search engine. Feel free to take a look at our step-by-step guide to increase SEO for your Shopify store.
Another great suggestion is to take advantage of these Shopify integrated tactics for driving more traffic to your online store. You can create paid social media campaigns through Facebook, Instagram, Pinterest and Google all within your Shopify admin. This will allow you to create highly targeted ads that serve tailor-made content to the customers who are most likely to purchase your product. A few other popular methods are the use of social media to increase social proof, influencer marketing, and content marketing. To learn more about these methods, check out our resources on how to increase website traffic.
I’d love to know more about your marketing initiatives! How are you currently advertising your products?