How can I improve bonestones.com for sales?

  1. Store URL: bonestones.com

  2. Screenshots (Click the image icon and upload screenshots from your local device):

  3. What we are trying to achieve and what outcome we expect: Would love any feedback on my Shopify store. Been up and running for several months and no sales. And recommendations would be greatly appreciated.

1 Like

Hey @user2925

Your store definitely needs a lot of work. Did you take some advice from the recent posts on the Store Feedback board? I can highlight some points which you can work on but I also recommend you to check out the board as well.

Store Feedback:

  1. Logo is supposed to be only an icon or small text, why do you have a whole description in your logo that is barely readable? Change your navigation according to your products, you don’t have to use the default navigation by Shopify. Why is there a lot of empty space? See the attached screenshot for reference.

  2. Why do you have such a huge image? Upload different size image for desktop and mobile.

  3. Adjust the footer spacing and build a proper footer. No need to use the default one.

  4. The product title doesn’t have to be so huge.

These are some basic changes. Keep going you got some work to do. Happy to help if you need any. Good luck with your store.


Hope that helps! If it did, a Like and Marking it as Solution goes a long way and helps others find the fix faster too.

Best,
Moeed

2 Likes

Moeed,

Thank you very much for the insight, It’s truly helpful.

Sincerely,

Reggie

1 Like

Hi @user2925

The catalogue is the first thing that needs attention. Right now everything is dumped into one place with no structure and that makes the store feel overwhelming and hard to navigate. People who land and can’t quickly find what they’re looking for don’t stick around to figure it out. Break your products into clear categories and make them accessible from the header. That single change makes the store feel intentional and professional rather than unfinished.

The cart redirect is quietly killing whatever conversion potential you do have. Someone finally finds something they want, clicks add to cart, and immediately gets pulled to a completely different page before they’ve had a chance to look at anything else. That interruption is enough to lose a lot of people who were genuinely interested. A slider cart keeps them right where they are and in the mindset to keep browsing.

Once you have that slider cart working properly, make it work for you. A free shipping progress bar gives people a reason to add one more thing and cross-sell suggestions inside the cart surface products that go well together without the customer having to go back and search for them. Both of those things directly address why people browse without buying.

From my own experience, stores that have been running for several months with no sales usually have a trust gap somewhere. Make sure you have an about page that feels real, a clear returns policy that’s easy to find, and if you can get even a handful of reviews up that helps enormously.

Don’t install separate apps to build the cart features out piece by piece though. It adds load time and costs more than it needs to. Something like iCart handles the slider cart, progress bar and in-cart cross-sells all together without the bloat.

Please review the designs of other luxury jewelry websites and adopt their style. Additionally, make sure to add a size guide for your items. Since your item prices are quite high, visitors may hesitate to make a purchase unless they see reviews or trustworthy information.

I’m so new to all this. Do you provide those services, and if so at what cost?

You could you AI which available on theme or buy a paid theme that fit your require or hire an expert so they could do that.