Hi Everyone, Shopify store owner here with a limited budget and looking for your free advice or tips. Please tell me if the are any branding suggestions you have. We make organic and vegan skin care products, small batch, nature and botanical themed, preferring primary colors and not overly pink or too feminine. We offer free shipping in the US, free samples and free returns.
All thoughts and suggestions are welcome, thank you so much for your time!
Jeanette
Hi Jeanette! Was there a specific question about your branding that you’d like answered? Your website looks great! The only thing I would remind you of would be to look for places to tell a story. I noticed the first few sentences on your site say nothing about your brand (instead it says “Welcome! Enjoy free shipping ..”) You might find that looking into the StoryBrand model to be helpful for your brand. Good luck!
Hi, @JeanetteQuillen .
Thank you for reaching out. Congratulations on your store, it looks great, and I love your products!
I recommend adding a page discussing why you started your business and the importance of organic and vegan skincare. By telling the story of how and why, you can create a really strong connection to your customers. I love your website design, and having a slideshow on your homepage, is a great way to show your customers right away what you are all about and the products you sell. I would try to scale your images so that they are formatted to fit correctly and are not cut off on the bottom or top, as this will make your site look more clean and professional.
I recommend watching our video on How to build a successful brand; there are lots of helpful tips and ideas in that video to help with branding your store as well!
Please let me know if you have any further questions!