First of all, it’s really sad to see your efforts go to waste. Naturally, after all that work and money spent, one expects results. As someone who has built e-commerce websites for many companies over a long period of time, I feel compelled to share some thoughts about your site. Remember, your job is not just about building a website, making the design, or dealing with SEO or ads; it’s primarily about focusing on sales. Nevertheless, here are some things I’d like to point out:
- The design of the site is not bad, but it’s below average. Shopify doesn’t provide you with perfect design templates. For this, you need to either do it yourself or hire a professional. Especially, you need to change the design of the homepage. You need an advanced slider at the top and 2-3 good designs.
- The reason why users come and go on the payment page is again due to design and functional problems. First of all, when a customer comes here, it looks like they’ve left the site! Neither the header nor the footer is visible on the screen. Also, change the default payment method here to credit card and disable unnecessary payment methods. Customers may get confused. The four main payment methods worldwide are: PayPal, Stripe (can also be bank credit card), Apple, and Google Pay. Add them directly. Also, to see why customers are leaving, activate features like Hotjar or Yandex video recording. With this, you’ll be able to see every step of the customer.
- Remember, bringing traffic from social media or Google doesn’t guarantee sales. An advanced e-commerce site with a beautiful design helps the customer make the final decision. Remember, there are thousands of people selling the same product as you. Why should they buy from you? I think you need to spend money on these two points. Systems like Shopify don’t elevate you to a good level in terms of design, features, speed, SEO, or security. It just provides a base. For this, you need to work with professional people in a different way. Or you can do your e-commerce business on a different platform.
- Are you running campaigns for the people whose emails you’ve collected? Or do you have a special discount campaign for those who add the product to the cart or leave it at the payment stage? In short, you need to send advanced bulk emails and reminders for those who abandon their carts. Of course, you may need to spend money on these as well.
- The product description and material details are very minimal. You need to make a unique and detailed product description of at least 200 words.
In short, success actually comes after the sum of the small details. In short, if you are not a superman, this may be due to either lack of budget, working with the wrong people, or trying to do everything alone.
I hope these details will be helpful to you. If there’s anything else you don’t understand, I’ll do my best to help.
Terence Keane