Hi @diggsdav ,
This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app.
Your store looks stunning, and I can tell you’ve put in a lot of effort. I love how you have a hover effect where necessary (for product media, buttons) and a section showcasing customers’ reviews.
I understand that experiencing low conversion rates can be frustrating. From my CRO expertise, I’d love to give you my suggestions as hereby:
I. HOMEPAGE
1. Add ratings and CTA buttons to your products
When customers browse your page, they will find star ratings useful. This lets them know what products are trending and getting positive feedback from similar buyers.
Also, when you display your featured products, you should take advantage of it by adding CTA buttons to encourage buyers to make a purchase immediately.
2. Show your policies
Information on shipping and payment should be made clear from the first place. You should include this information below the hero banner. When the customers actively know your policies, they will be more likely to make purchases.
Take this one for example:
3. Showcase your Instagram or other social profiles
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. Display social media such as Instagram and constantly update the feed.
II. PRODUCT PAGE
1. Always show products “in scale”
Provide at least one “In Scale” image/video showing the product relative to the surrounding environment, human models, or other products of known sizes.
For example, you can add some real images of the product inside a kitchen, used by some models, or add a video showing how to use it.
2. Use swatches as selector for color variations
Users who cannot easily determine all the color variations a product comes in may overlook options they would prefer and prematurely abandon a product that could have been suitable.
Additionally, with Mother’s Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.
1. Use colors palette associated with Mother’s Day
This kind of change makes your store more welcoming. You can refer to these pairs of colors:
- Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother’s Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
- Red and White: This classic color combination is timeless and elegant, and it’s often used to symbolize the love and appreciation we have for our mothers. It’s a bold and impactful color palette that can be used to create a variety of different designs.
- Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It’s a calming and peaceful color palette that’s perfect for creating a relaxing and tranquil atmosphere on Mother’s Day.
2. Offer special discounts
Creating special deals during Mother’s Day events like bundles or 1+1 offers is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.
3. Create gift guides or a special section with product recommendations.
Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother’s Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.
Best regards,
Richard | PageFly