You’re utmost welcome @VonLycan 
I’m so glad to hear that my suggestions can be your solution.
Topic summary
Store owner seeks ways to raise conversions after traffic isn’t purchasing; asks for desktop and mobile design feedback on GutterWit.com.
Key UX/design issues:
- Hero banner is cut off and lacks a clear CTA (call‑to‑action); first slide image is low‑resolution and doesn’t show products. Improve credibility with a cleaner banner, consistent text sizes, and a transparent‑background logo.
- Clarify value proposition immediately (lead with tees/collections). Avoid early “prices will fluctuate” messaging and revise TikTok CTA to a straightforward “Follow us on TikTok.”
- Add visible CTAs on product tiles/collection pages (e.g., Add to cart/Shop now) and use contrasting button colors. Replace desktop hamburger with text links; consider a white page background.
Product/content enhancements:
- Add lifestyle shots (people wearing tees) and fabric close‑ups. Enable product reviews via apps; add more social icons in the footer.
Conversion tactics suggested:
- Special offers, countdown timers, and seasonal theming. Use a post‑purchase survey (e.g., 5‑second test) for design feedback.
Actions and status:
- OP is implementing changes and asked how to add Add‑to‑Cart under products; a how‑to link was provided. Thread remains open; screenshots were shared to illustrate layout and promotional elements.