How can I improve customer experience in my new online store?

Store Feedback

Topic summary

New Shopify store seeks actionable feedback after ~1,000 sessions in a week yielded only 10 orders; site was recently updated and owner requests honest UX/conversion suggestions.

Key UX/UI improvements suggested:

  • Reduce sticky header height (persistent top bar) to free screen space while scrolling.
  • Add a clear, above-the-fold CTA (call-to-action) button for the first 5 seconds of attention.
  • Increase spacing between product cards; align and visually emphasize prices (larger/bold/contrasting color).
  • Enable video autoplay on landing to capture attention.

Merchandising and naming:

  • Consider fewer products to avoid diluting interest; remove “Guiding Millennials” prefix from product names.

Marketing and trust:

  • Sharpen targeting—identify the audience and tailor ads accordingly.
  • For ebooks sold elsewhere, add social proof via a review app (e.g., AI-summarized reviews aggregated from other stores).

Seasonal conversion tactics:

  • Prepare Valentine’s promos: dedicated gift section, couples bundles/discounts, and a countdown timer to add urgency.

Notes:

  • Images were provided to illustrate layout and spacing recommendations but are not required to understand the advice.

Status: No final decisions reported; actionable suggestions provided, discussion open.

Summarized with AI on January 6. AI used: gpt-5.
1

Here is the: https://www.guidingmillennials.com/

What is your honest opinion about our store, and what suggestions or feedback do you have that could help us improve the customer experience? I also received over 1000 sessions the past week but only got 10 orders.

we have recently updated the website and I was wondering if I could get your feedback it would very much be appreciated!

2

Hi @fdmjr050201 ,

This is Kate from PageFly - Shopify Landing Page Builder App.

Overall, it’s a great website and I’m sure it’s been a lot of work. Great job!

And I have some suggestions for improving your website.

1. Reduce the header size

Because you are using a Sticky header, please reduce the header height, because when you scroll the page, the sticky header takes up a lot of space on the page. You can reduce the white space in the header.

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2. Highlight the Call to action button

The first 5-second impression is really important. Having a clear CTA button above the fold can encourage site visitors to take action.

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3. Increase spacing between products

Your product thumbnails have quite a lot of text, so when they are placed close together, it makes it difficult for customers to observe. You should increase the spacing between products.

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4. Align product price and highlight it

You should align the product price in a straight line. Increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.

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5. Set video auto-play

Auto-play videos can capture the attention of visitors as soon as they land on your page, potentially increasing engagement.

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6. Prepare for Valentine Sales

As Valentine’s Day approaches, seize the chance to boost sales. Your products make great gifts. Attract those searching for the perfect Valentine’s gift with these simple strategies:

  • Create a Valentine’s Gift Section. Make a special area in your store only for Valentine’s gifts. Offer promotions such as ‘two for one’, couples’ discounts, or exclusive pairs’ sets. These offers will draw in shoppers seeking valuable gift options.
  • Add a countdown timer to your website. It will show time-sensitive Valentine’s Day deals. This creates a feeling of urgency and can prompt customers to make swift purchases.
  • You can check this section for preference:

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That’s all of my feedback. Hope it helps to increase your conversion rate.

Cheers,

Kate | PageFly team

1 Like
3

Hello,

  • For a newly created store, I think it’s pretty good. I would even argue that maybe you have too many products because some of them will surely be unpopular.
  • I would personally not put “Guiding Millennials” in front of every product name.
  • Focus on marketing. Find your target audience and target your ads specifically to them.
  • For products like the ebooks that are also sold in other stores, you can use a review app like Platoria. It provides you with AI-generated summaries of real reviews from different stores. This will help you with social proof.

All the best,
Stan

1 Like