I need help with marketing and branding
Hello! It would be very helpful if you could share your store link so others could make more specific suggestions. 
But for everyone starting out with ecommerce, I would recommend thinking about building a subscribers list (both email and SMS) from early on as this will create you some invaluable leads.
If you wish to read more about how email marketing can benefit your business, please check out an article that was recently shared on our page. Hopefully, this will give you some ideas.