How can I improve my e-commerce store for better conversions?

Hello,

I am a store owner that is learning the ropes on setting up a E-Commerce store. Despite my best efforts I am not getting any conversions. So I figured I would ask for feedback on my website to see if there is anything i can improve.

About My Store: Devil’s Bay Coffee

My store sells coffee. I am getting 200+ people to the store a week from SEO, Meta, and Google ads. I have been working hard to increase traffic but I am still not seeing any sells.

Please take a look at my website and provide some feedback from me.

https://devilsbaycoffee.com/

Thank you,

Andrew

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You are using the default Dawn theme @Andrew_Coffee without any branding, the whole store its not well designed in terms of brand colors and use in dawn theme, I would suggest you to find web designer who knows conversion rate optimization and help you out create new store design that you can develop

I am a novice at Shopify but I do think your images may need to be smaller. They seem to take awhile to load.

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