Hi there, @ThurgoodsGoods
My name is Garcia, a Conversion Rate Optimization (CRO) specialist at PageFly. I love your products, they are super amazing! I recently reviewed your store and identified some data-driven insights that could potentially boost your conversion rate.
1. Enhance Button Clarity
Consider adding hover background colors to make buttons stand out, improving click-through rates. For example, you can use the purple color of your store as background color and change the button text to white when hovering.
2. Optimize Homepage Messaging
- A/B testing headlines like “Thurgood’s Top Picks” could resonate better with customers than “New Stuff.”
- Prenvent cutting images on Home page
3. Streamline Product Presentation
Limiting the homepage to a maximum of 8 products per collection can reduce overwhelm and improve user experience.
4. Curate Homepage Content
Strategically showcasing 2-3 collections with a clear path to explore others can enhance user engagement. You can see the example from PageFly premade template - Fizzy template here:
5. Enrich Homepage Sections
-
Consider incorporating sections like “About Us,” highlighting brand values, and a “Benefit Bar” emphasizing key product features.
-
To truly showcase their value, consider highlighting their unique selling points, perhaps through engaging video demonstrations on product usage or how you pack your order, the origin of those products… This approach not only enhances the customer experience but also effectively communicates the benefits of your offerings.
6. Leverage Social Proof
Including customer testimonials or reviews can build trust and encourage conversions.
7. Boost Product Visuals
Showcasing products from multiple angles and incorporating lifestyle imagery with models using your products can increase engagement and buying confidence.
Hope this feedback can help you to improve your store!