I have a small question:
I’ve been running Facebook ads for my Shopify store, spending $1,500/month, but my ROAS is only 1.5x. Most ads target broad audiences, and the conversion rate is 2%.
So how can I improve the ROAS effectively on this case.
Thank you
Hi! Besides running ads, you might want to consider growing organically through daily posts. I know it can be time-consuming, but you could give BeeShare a try. BeeShare transforms your product listings into engaging social media content with AI-generated hashtags, captions, and unique backgrounds to keep your posts fresh. Plus, you can publish or schedule them on Facebook, Instagram, and Pinterest simultaneously.
We also offer a free plan if you’d like to give it a try. Wishing you a fantastic year filled with exponential growth!
Here is the url of the product: https://fabvokab.com/products/feeling-extra-grinchy-today-sweatshirt-kids-teens-adults
Improving your Facebook ad ROAS (Return on Ad Spend) requires focusing on better targeting, creative optimization, and refining your funnel. Based on your situation—spending $1,500/month, targeting broad audiences, and having a 2% conversion rate—here are some specific, actionable steps to boost your results:
From my perspective, the key is to refine your audience and create irresistible ads that directly address your audience’s needs or emotions. The sweatshirt is fun and seasonal—play on that! Focus on storytelling and making people picture how this product fits into their holidays.
If you need any other assistance, I am willing to help.
Best regards,
Daisy
Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. I hope our expertise can help you.
To improve the ROAS for your Shopify store, I would highly recommend implementing retargeting campaigns. Retargeting is particularly effective because it focuses on re-engaging users who have already shown interest in your products by visiting your site. These individuals are often more likely to convert, as they are familiar with your brand and have already considered making a purchase. By serving them personalized ads that remind them of the products they viewed or added to their cart, you can effectively nudge them back toward completing their purchase. This strategy is effective in reminding one-time users about the products they left behind, making it a powerful tool for boosting sales.
While dynamic ads automatically show products based on user behavior, retargeting campaigns are more personalized and focused on specific interactions users had with your site. This means you can tailor your messaging and offers based on the unique browsing history of each visitor, which can lead to higher conversion rates.
To streamline the process of setting up these retargeting campaigns, you can consider using our Ako Marketing app. It offers features that simplify the creation and management of retargeting ads. By leveraging Ako’s capabilities, you can easily implement effective retargeting strategies that not only enhance customer engagement but also improve your overall ROAS, helping you make the most of your advertising budget.
Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.
There a some options you can do to increase your ROAS
1- You can do some CRO on your store that will increase your Conversion Rate from 2% to 3% or more (this will increase your sales by 100%) and increase your ROAS
2- With the help of CRO you can increase your Average Order Value this thing will also increase your overall sales and ROAS
3- Increase your Repeating Orders (we called Lifetime Value of your customers)
4- Also you can check your ad campaign performance chances are you can improve it
and all of these things will increase your sales 5X to 10X or more in the next 3-6 months with the same amount of ad spend. And Let Us Know If You interested to do all these things we’ll do it for you successfully. Contact Us: 66Marketings
Thanks for your feedback. I will apply your suggestion to see if things can get improved
Thank you mate.
A very long but dedicated answer.
I will spend time review your feedback closer
Hey there, I want to ask if you are using any apps to fix the ROAS issue.
While creating retargeting ads, analyzing CTR, and using different metrics to improve overall ad performance will help (as DaisyVo stated), I’d like to add on to that by focusing on pixel tracking. The best way to understand how well your ads are doing on Meta (Facebook ads, Instagram ads, Audience Network) is to understand customer activity on those ads—which page do they visit the most? Did they add an item to the cart? How many purchased the items? And more. Good thing is, you can easily add pixels to your Shopify store in different ways.
I like to see pixel tracking as a way to put myself in the buyers’ shoes. I get a clear idea about their move, which helps me eventually create custom audiences. This ultimately helps me find interested audiences (lookalike audiences). Not only that, pixel tracking easily helps retarget ads to existing or lookalike audiences.
Another thing, which even DaisyVo has stated, is to improve the landing page experience. Something that is overlooked is how the landing page experience of the buyer - could they find the buy button? Is the website easy to navigate? Is the buying process simple? Do you have good promotional discounts and free shipping options? And so on.
To simplify your work, I highly recommend using AdNabu’s Facebook Pixel Tracking app. It removes the hassle of adding the pixel code to the website’s theme file and easily integrates into your Shopify store. Plus, you can access data in real-time within the Shopify admin. Also, it is free to use.
I hope this helps you! 
Hello DracoStones88,
If you already have a customer base, it is essential to identify customers’ behavior. DO NOT WASTE YOUR DATA.
Typically, people use basic RFM analysis to segment the customers and then take the segmented customer data to do marketing.
This approach ensures higher ROI.
Because ad platform such as Meta has lots of limitations. It only has access to very limited information of audience. Your customer data is the most valuable factor in improving ROI.
However, the accuracy of the typical RFM analysis is not mathematically accurate. So you would still lose lots of investment in marketing, targeting the wrong people with wrong promotions.
We provide fully data-science-proven method, kmeans(a machine learning algorithm), to perform data analysis for merchants.
Moreover, our AI interprets the complex analysis results and provides actionable, step-by-step strategies to guide merchants who to target, and how to target, with timeline, roadmaps and KPI predictions. Basically, our app is merchant’s personal business consultant/Intelligence, providing merchants 100% data-driven and 100% tailored decisions. Merchants do not need to learn how to perform complex data science/analysis, coding to plots and parameter tunings. Just follow the recommendations.
If you feel intrigued, here is the app: https://apps.shopify.com/lumino-solution
Install in your stores and immediately see and how to improve ROI for free!
Before optimizing for higher ROAS, it’s worth asking a different question first: at 1.5x ROAS, are you actually making money or losing money on each sale?
Because 1.5x ROAS means you’re getting $1.50 in revenue for every $1 you spend on ads. But that $1.50 in revenue still has to cover your product cost, shipping, Shopify fees, and payment processing. For a lot of products, once you subtract all of that, there’s nothing left. Or worse, you’re negative.
I’d figure out your actual profit per order first before tweaking audiences or creatives. You might find that some campaigns look weak on ROAS but are actually your most profitable ones because they’re pushing higher margin products. I’ve been using ClearProfit for this, it breaks down profit per product and per ad campaign after all costs. Free app, takes about 5 minutes to set up.
If your margins are healthy and 1.5x ROAS is still profitable for you, then the audience and creative advice everyone else gave here is the right next step. But if you’re losing money per order, no amount of ad optimization fixes that.
Best,
Moeed
Hey @DracoStones88 . Hope you are having a fantastic day!
Your ad cost is $1,500 per month. You also have a 1.5 times Return on Ad Spend. This means you can grow without spending more.
Here’s what I think you should do:
Make your audience targeting better. If your audience is too big, you will use up your budget fast. Try to target people who are like your current customers or people who have visited your site.
Set up retargeting ads. People who looked at your site but did not buy usually buy by the time they see your ad.
Try ads. See what type of ads, headlines, or offers work for your audience.
Make sure your product page is great. It should load fast. Show prices and good reviews to get more sales.
Use campaign budget optimization. This helps Facebook spend your money where it will work best.
Small changes here can really help your Return on Ad Spend without spending more.
I hope this helps!
Mark as a solution if it was useful to you!
