Thank you for that feedback, much appreciated. I need more sales to get more reviews! Hopefully that will improve over time…
Topic summary
A furniture store owner seeks feedback on their Shopify site, WoodModo.com, after investing significant effort to fix issues from a poorly chosen template.
Key Recommendations Provided:
- Product Reviews: Add customer testimonials to build trust and credibility, as products currently lack social proof
- Marketing Attribution: Implement post-purchase surveys to identify which channels drive conversions and optimize marketing spend accordingly
- SEO Improvements: Conduct site audits and gather keywords through customer feedback
- Design Consistency: Align text in hero banners and maintain consistent capitalization across sections
- Product Images: Add hover effects on homepage product images (already present on product pages) to enhance interactivity
- Star Ratings: Display average ratings and review counts on the homepage to increase trustworthiness
- Technical Fixes: Repair broken icon links and review image display issues
Additional Suggestions:
- Showcase the tree-planting initiative with a visual gauge of trees planted
- Use lifestyle images showing products in real-world settings alongside standard product shots
- Implement loyalty rewards to encourage repeat purchases
Outcome: The store owner successfully implemented most suggestions and prioritizes gathering more reviews to drive sales growth.