You had a lot of visitors, but no sales. This means that the conversion rate is low, you need to some optimization to boost the conversion rate.
Topic summary
Focus: Improve a Shopify gold décor store migrated from PrestaShop (Dawn theme; custom header/footer; SEO-friendly image names; supplier logos removed).
Early feedback: design feels slightly dated; add more product images and consistent specs; normalize pricing. Owner standardized prices to .99.
CRO guidance: feature collections on the homepage (slideshow; 3–4 items each), make sales more prominent (distinct badge/countdown), highlight brand features, use accordions for long copy on mobile, and ensure policy links are obvious; consider labeling “Featured collections.”
Implemented: notice bar, product badges, better spacing, image-based variant selector, three supporting CTAs under Add to Cart, cart icon, tab-to-accordion switch, Sale collection, Facebook link, and updated sale badge color.
Design/trust refinements: reduce borders, enlarge imagery, try a non-gold CTA color, strengthen footer and trust signals (secure checkout, returns, reviews), and add homepage reviews. Owner will test CTA color and already displays trust icons on product pages.
Side item: owner provided CSS to another merchant to make the Add to Cart button stand out, which they applied.
Status: multiple improvements shipped; more modernization and trust-building planned. No conversion outcomes reported; annotated screenshots guided many suggestions.